SMEI
MARCH 3, 2022
Sales presentations can be a make-or-break moment for any sales organization. Crafting the perfect presentation takes skill, practice, and knowledge of what your audience wants to hear. Our step-by-step guide on how to craft the perfect sales presentation walks you through everything sales organizations need to know to make an impactful presentation that will close more sales.
Content Marketing Institute
MARCH 1, 2022
Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.
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Search Engine Journal
MARCH 2, 2022
Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show. The post Faster, More Complete Content: How To Rank More In Less Time [Podcast] appeared first on Search Engine Journal.
Sprout Social
MARCH 1, 2022
“Human beings can’t help it: we need to belong.” — Seth Godin, Tribes. . Social media networks like Reddit, Facebook and Discord have helped us find a place to belong and discuss topics we care about. Brands use these channels as tools to connect with their audience. Unfortunately, many of these communities are becoming cluttered and inauthentic. Now, many people are searching for smaller niche hangouts.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Unbounce
MARCH 1, 2022
Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, that’s a bit extreme, but you get the idea.) That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MARCH 1, 2022
How do you speed up your rank tracking process? Start with optimizing your rank tracking process with these four tips. The post 4 Useful Tips To Make Keyword Rank Tracking More Efficient appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 28, 2022
A cultural moment can happen in an instant and dominate news feeds for days. The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. In best-case scenarios, they create conversations that unite people over shared interests.
Unbounce
MARCH 3, 2022
Today’s landing pages have a whole laundry list of tasks for you to tackle. They need to teach visitors about your brand, collect info from your customers, and—most importantly—bring in those sweet conversions. How can you help a single landing page handle so much at once? Let a form do the heavy lifting. This nifty tool improves your visitors’ experience to boost your landing page’s results.
Content Marketing Institute
MARCH 2, 2022
Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Journal
MARCH 1, 2022
Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt? appeared first on Search Engine Journal.
Martech
FEBRUARY 28, 2022
Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s right? I don’t know. But I know it’s the wrong question because email and social media don’t play the same roles. Much of the difference comes down to capturing, measuring and acting on intent.
Sprout Social
MARCH 3, 2022
With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. Attracting mostly younger audiences, the platform sees a ton of usage and engagement. In fact, micro-influencers are close to hitting the 18% mark in engagement rates. So it makes sense that businesses are flocking to TikTok to expand their reach.
Chief Martec
FEBRUARY 28, 2022
Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. They identified the top 12% of those companies as “leaders” in their martech capabilities and the bottom 19% as “laggards.” You will hopefully not be surprised to learn that the leaders have mostly gained market
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Search Engine Journal
FEBRUARY 28, 2022
Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google. The post How Google Universal Search Ranking Works – Darwinism In Search appeared first on Search Engine Journal.
The CMO Survey
FEBRUARY 28, 2022
Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Managing Climate Change : Only one-third of marketers surveyed report that their companies have specific goals related to climate change. Fewer than half of marketing leaders (47.4 percent) believe their companies are willing to make short-term financial sacrifices to reduce their environmental impact.
Content Marketing Institute
FEBRUARY 28, 2022
Whether you craft words for B2B or B2C audiences, the challenges can be many. This diverse set of tips, tools, and resources are designed to help from creation to revision to publication and everything in between.
AWeber
MARCH 1, 2022
This article isn’t written to convince you of the benefits of using email marketing. You already know that “ the money is in the list ,” and that email marketing has an ROI of over $36 for each $1 spent. In this article, we take a look at 13 ways to build an email list so you can communicate more effectively with your customers and get better results from your marketing strategies - all without having to pay a single cent.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Journal
MARCH 3, 2022
Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher's expectations. The post 20 Proven Ways To Reduce Your Bounce Rate appeared first on Search Engine Journal.
Hootsuite
MARCH 2, 2022
Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. That’s more than 4.6 billion people, up from 1.5 billion a decade ago. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from.
Martech
MARCH 2, 2022
What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? No sitting around waiting for intent signals. No banner ads with pesky redirects. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel.
Search Engine Land
MARCH 2, 2022
The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve. Please visit Search Engine Land for the full article.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Journal
FEBRUARY 27, 2022
Reducing page load time improves user satisfaction and search rankings. Learn how to identify and optimize render-blocking resources that could be holding you back. The post How To Identify And Reduce Render-Blocking Resources appeared first on Search Engine Journal.
Content Marketing Institute
FEBRUARY 28, 2022
Looking to strengthen your customer connections and convert more prospects? Discover how uniting your SEO and content strategies and rebuilding them around data can help you reach the right audience in the right ways.
Martech
MARCH 2, 2022
As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. But deciding whether your company needs a marketing work management platform calls for the same steps involved in any software adoption, including a comprehensive se
AWeber
MARCH 3, 2022
Over the past week, all of us at AWeber have been actively following the humanitarian disaster and war unfolding in Ukraine and share a sense of immense sadness. Our hearts and thoughts are with the people of Ukraine who are looking for safety, security, and a quick end to the invasion of their country. We have implemented a number of actions as a result of the Russian invasion.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Journal
MARCH 4, 2022
Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating. The post Yandex Warns Debt May Affect Ability To Continue Operating appeared first on Search Engine Journal.
David Meerman Scott
MARCH 2, 2022
I’ve been talking about how content drives action and serves as the backbone of marketing for more than 20 years now. During that time, I've seen hundreds of people and organizations implement these strategies and they work.
Martech
MARCH 1, 2022
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.
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