Adobe Experience Cloud Blog

APRIL 29, 2020

A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience and ultimately make more sales. In this article, we’ll explore what customer journey mapping is, followed by a complete step-by-step guide to plotting your own map.

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Customer Journey Customer Thought Leadership Branding 173

Diggity Marketing

APRIL 27, 2020

Hi Matt, do you have any suggestion how much worth is a backlink from hidden content compared to a backlink from not-hidden content? There are a lot of authority sites e.g. university who work with accordions and I was wondering how many power does a backlink have that is within the accordion. I know that some people say that with mobile first indexing google doesnt make much difference anymore.

SEO 130

SEO 130

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. How many times have you found yourself scrambling for content at the last minute? Frantic last-minute posting risks typos, tone problems, and other mistakes. It’s much safer—and more efficient—to dedicate a specific time in your workday to create, tweak, proofread, and schedule posts.

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection.

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Entertainment Retail Health Communications 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

APRIL 27, 2020

Adjusting to the new normal in the current climate caused by COVID-19 is a challenge for us all. Huge swathes of the workforce are now working from home and still required to work in effective teams…and as normally as possible…whatever that now means! For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience.

Product 163

Product Health Thought Leadership eCommerce 163

Diggity Marketing

APRIL 26, 2020

Thanks Matt, very good article, I use the same combination of Trello, Google calendar, RescueTime app, and the Promodoro technique, I always divide my tasks into 25 minutes promodoros and push them in a simple day planner template I have on Google Calendar starting from 8 am to 6 pm (With 2 hours break between). I create a separate board for every project I have (Money site, Web design/Development client, SEO, Learning, etc.), and I have a global board that contains the stream of the due tasks f

Management 130

Management SEO 130

Content Marketing Institute

APRIL 29, 2020

Great ideas can lead to successful content marketing. But getting support for your ideas can be tough. Discover the biggest mistakes made when pitching to get content marketing buy-in – and how to fix them. Continue reading → The post 14 Experts Share How to Get Support for Content Marketing appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Marketers 144

Marketing Insider Group

APRIL 28, 2020

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. So does marketing in these difficult times make any sense at all? Some businesses have responded to this threat by reducing expenditure wherever possible.

Customer 139

Customer Non-Profit Entertainment Health 139

Diggity Marketing

APRIL 26, 2020

In reply to Matt. The Heatmap for WordPress plugin by HeatMap, Inc allows heatmap tracking for 5 pages for free. That should be enough to test what is getting the most clicks. For example, you can track the click rate for a CTA button for a set period of time. Then you can make a change to the CTA button, and track its click rate for the same period of time.

SEO 130

SEO 130

Search Engine Journal

APRIL 25, 2020

How can you get the traffic and rankings you want? Learn the keys to success, according to 1,000+ bloggers. The post 5 Blogging Tips to Help Boost Your Content Now via @jamarketer appeared first on Search Engine Journal.

Content Marketing 144

Content Marketing Marketing Marketers 144

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

APRIL 27, 2020

If you analyze your metrics like you usually do – within the framework of mostly controllable factors – you’re setting up your content marketing program for failure. It’s time to rewrite the rules of your measurement program. Continue reading → The post Metrics Matter More During COVID-19 Than They Ever Did appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Marketing Marketers 142

Hubspot Marketing

APRIL 28, 2020

When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager.

Management 130

Management Copywriting Communications SEO 130

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. Companies with strong brand awareness benefit from increases in revenue in the short-term and improved customer retention in the long-term, because people buy from brands th

Branding 119

Branding Digital Marketing Product Management 119

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” But making social media work is work, and measuring whether it’s happening requires at least a little analysis. Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to sta

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PR Energy Communications Management 119

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Communications

Content Marketing Institute

APRIL 28, 2020

Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework. Continue reading → The post Content Curation on Social Demands More Than a Shared Link appeared first on Content Marketing Institute.

Content Marketing 136

Content Marketing Marketing Marketers 136

Diggity Marketing

APRIL 28, 2020

In reply to Alex. They get indexed, for sure, but I have no idea how much “weight” they deliver. Impossible to test.

SEO 100

SEO 100

Marketing Insider Group

APRIL 29, 2020

Companies in all industries were struggling with the incredible rate of change brought on by the digital revolution even before the more recent crisis. And, we’re not done yet. In fact, fast-paced change appears to be the new normal. We operate in a business environment where every day brings new innovations, new mergers, new expectations, and new software solutions to help us keep up.

Non-Profit 106

Non-Profit Customer Transform Shipping 106

Duct Tape Marketing

APRIL 29, 2020

Here’s to Empathy in Business written by Jenna Jantsch read more at Duct Tape Marketing. Marketing Podcast with Minter Dial. In this episode of the Duct Tape Marketing Podcast , I interview Minter Dial a professional speaker, history fanatic, and president and founder of Digitalproof Consultancy, a strategic firm providing digital and brand consulting to clients.

Transform 99

Transform Branding Customer Marketing 99

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

APRIL 30, 2020

The Weekly Wrap’s Robert Rose is often asked how much work does it really take to manage a podcast. Now, he takes you behind the scenes through his process and details the time and tools he uses. Continue reading → The post How to Make a Weekly Podcast: A Step-by-Step Guide appeared first on Content Marketing Institute.

Management 136

Management Content Marketing Marketing Marketers 136

Rock Content

APRIL 27, 2020

Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly. After all, to survive and thrive in the modern world, marketers need to keep updated , and that’s how you can do that.

Digital Marketing 90

Digital Marketing Inbound Marketing Non-Profit Whitepaper 90

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. “It’s faster!”. “We get more done!”. “We’re saving money!”. The faster pace, clearer priorities, and higher levels of productivity are always the first benefits of Agile that teams notice.

Marketing 105

Marketing Marketers Energy Place 105

Duct Tape Marketing

APRIL 28, 2020

How to Get High-Quality Backlinks written by Jenna Jantsch read more at Duct Tape Marketing. Getting backlinks can seem like a daunting task. How do you get other businesses to link to your site online? If you don’t have any backlinks yet you can get up and running pretty quickly by tapping your existing partners and resources within your community.

SEO 97

SEO Place Digital Marketing Marketing Strategy 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. This is especially true as the world enters challenging and testing times. Today getting the right message in front of the right people – at speed – has taken on even greater importance. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy.

Advertising 89

Advertising Advertisers Gen Z Place 89

Sprout Social

APRIL 30, 2020

As the world continues to grapple with the uncertainty of living during a global pandemic, one thing is for certain: consumer behavior has changed. Not only are people spending more time online, but where they’re spending their time and how they are accessing these digital destinations has shifted—in some cases dramatically. Of course, social media consumption is core to consumer internet behavior.

Management 87

Management Place Communications Advertising 87

Moz

APRIL 26, 2020

Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas , which, frankly, is an excellent subject. At first I was stumped about how to determine this, but then I decided that a different tool could do the trick.

Shipping 69

Shipping Logistics B2C Outbound Marketing 69

Litmus

APRIL 29, 2020

We believe in the power of data-driven industry research. Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out.

Non-Profit 69

Non-Profit Thought Leadership Industry Insights Promotion 69

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Rock Content

APRIL 28, 2020

It’s easy to know what remarketing is. This strategy’s focus is showing through ads what leads and consumers are interested in. Through browsing data, companies can make personalized offers that can generate more conversions. That is a common goal for any company establishing a Dig i tal Marketing strategy. . To do this, understanding what is remarketing turns into a fundamental point.

User-Generated 64

User-Generated Transform eBook Email Marketing 64

Duct Tape Marketing

APRIL 25, 2020

Weekend Favs April 25 written by Jenna Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 72

Marketing Marketers 72

Moz

APRIL 30, 2020

Posted by DiTomaso Are you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this popular episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make

Customer 64

Customer SEO Product Branding 64

Litmus

APRIL 30, 2020

We believe in the power of data-driven industry research. Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out.

Non-Profit 69

Non-Profit Thought Leadership Industry Insights Promotion 69

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Communications