Sat.Apr 29, 2023 - Fri.May 05, 2023

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What is Growth Marketing?

Aspiration Marketing

Growth marketing isn't just about getting more leads or conversions. It's about creating a sustainable, data-driven engine for growth that will drive your business forward for years to come. If you're looking for ways to grow your business, you're in the right place. Here's everything you need to know about implementing a growth marketing strategy.

Marketing 130
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5 Social Media Marketing Tactics for 2023

ConsumerTalk

Social media marketing has only been around for a relatively short time, but it has become a powerful and effective way to conduct CPG marketing efforts. The basics for social media marketing are the same as for any kind of marketing. You must set goals, know your audience, and don't act like you're trying to sell anything. Beyond those, here are some of the top social media marketing tactics for 2023.

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AI-powered martech: This week’s new releases

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

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6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]

Hubspot Marketing

In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out , just 29% of consumers say they trust brands with their data. While businesses should want the data of prospects and customers to be protected , some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible

Law 102
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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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How to connect with Gen X, Millennials and Gen Z by Cynthia Ramsaran

Search Engine Land

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 99
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7 Formulas for Writing Introductions That Convert Scanners Into Readers

Content Marketing Institute

Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.

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Reflecting on the most rewarding marketing experience of my life

Businesses Grow

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help each other remain relevant in a fast-changing world. The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships.

Gen Z 129
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2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com

Chief Martec

Happy #MartechDay to you! Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. You can download a hi-res slide of the landscape or even a super hi-res PDF. But the best way to dig into the landscape is to use the free interactive version on martechmap.com.

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The art of natural funneling: How to lead your readers without forced CTAs

Martech

Imagine this. You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You glance through the pre-built setups to get a sense of your style and learn what options are available.

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Create an Employee Referral Program to Boost Your Employer Brand

Aspiration Marketing

In today's highly competitive job market, companies are constantly looking for ways to attract top talent to their organization. One of the most effective strategies for finding high-quality candidates is through a team member referral program. In addition to ensuring a cultural fit for new hires, team member referrals can enhance team member engagement and retention, making them a valuable tool for boosting your employer brand and attracting top talent.

Branding 229
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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99Designs Review – Is It Still Worth The Money?

Dreamgrow

Last Updated on May 26, 2023 by Karl Have you ever seen a toddler with. Read more The post 99Designs Review – Is It Still Worth The Money? appeared first on Dreamgrow.

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The Future of SEO in a Post-ChatGPT World

Animalz blog

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. 1. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145
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Google no longer requires video descriptions as part of structured data

Search Engine Land

Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured data change.

SEO 144
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Webinar Success Stories: Real-Life Examples of Driving Engagement

Aspiration Marketing

The world of webinars and success stories of companies that have truly nailed the art of driving engagement. Get ready to be inspired, educated, and maybe even jealous. From e-commerce giants to SEO experts, we're showcasing three companies that have used webinars to great effect, generating leads, increasing sales, and establishing themselves as thought leaders in their industries.

Education 218
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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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The 12 Best 99Designs Alternatives in 2023

Dreamgrow

Last Updated on May 26, 2023 by Karl Suppose someone gave you a box. Would. Read more The post The 12 Best 99Designs Alternatives in 2023 appeared first on Dreamgrow.

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7 Reasons Why Content Needs Amazing Images, Videos & Visuals via @sejournal, @searchmastergen

Search Engine Journal

Here are seven evidence-based reasons why content needs compelling visuals to fully and efficiently convey a message, tell a story, and create a connection. The post 7 Reasons Why Content Needs Amazing Images, Videos & Visuals appeared first on Search Engine Journal.

SEO 144
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Wearable World: Will Apple Usher In An AI Future With AR Glasses?

CMO Network

One day in the future the smartphone will be replaced. What could that look like? How could that happen? There is a future ahead of us that includes different access points other than our cell phones and that future will impact all of us and most of the business world as well.

CMO 141
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The Benefits of a Solid SEO Foundation

Aspiration Marketing

Building a solid SEO foundation is crucial for businesses that want to succeed online. A well-executed SEO strategy can significantly enhance a website's online presence, increase traffic and conversion rates, and provide a better user experience to customers.

SEO 213
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Coordinating all these moving parts can be time-consuming and overwhelming, but there are a few simple ways to make your workflow more efficient.

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Google Indexing Speed: Key Factors Include Quality + Popularity via @sejournal, @MattGSouthern

Search Engine Journal

Google's Gary Illyes advises focusing on high-quality content and increasing social media popularity to accelerate website indexing. The post Google Indexing Speed: Key Factors Include Quality + Popularity appeared first on Search Engine Journal.

SEO 132
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The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space. Four out of five LinkedIn members drive business decisions.

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Not all AI is created equal: Why marketers need AI made for marketers

Unbounce

Artificial intelligence has come a long way in a (very) short space of time. Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. Oh, how naive we were. AI has arrived, and now it’s friggin’ everywhere. Ryan Reynolds is writing ads with ChatGPT for Mint Mobile.

Marketing 128
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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How To Reinvent Your Content Discovery Strategy in the Age of AI

Content Marketing Institute

What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?

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Google Bolsters Advertising On YouTube Shorts via @sejournal, @MattGSouthern

Search Engine Journal

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.

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Scott Brinker unveils 2023 martech landscape

Martech

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. From 9,932 last year, the total number of solutions in the landscape has grown to 11,038. This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap.

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Google no longer recommends canonical tags for syndicated content

Search Engine Land

Google now says the canonical link element is not recommended for syndicated content; instead, block the syndicated content from being accessed to avoid duplication. Google posted this new piece of information in this help document over here. What’s new. Google posted this paragraph under the section “syndicated content:” “The canonical link element is not recommended for those who wish to avoid duplication by syndication partners, because the pages are often very differe

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools

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Jetpack for WordPress: End of Twitter Auto-Sharing via @sejournal, @martinibuster

Search Engine Journal

Jetpack WordPress plugin joins a growing list of social sharing apps and services that are leaving Twitter The post Jetpack for WordPress: End of Twitter Auto-Sharing appeared first on Search Engine Journal.

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More pressure on B2B marketers to prove ROI

Martech

B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. That is according to a new report from B2B marketing solution provider Anteriad. Dig deeper: How clean, organized and actionable is your data?

B2C 114
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15 Essential Product Marketing Books for 2023

Hubspot Marketing

The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a successful launch, tips for growing your career, and how to build customer-centric campaigns. 15 Essential Product Marketing Books 1.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.