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I have a love-hate relationship with events. Particularly trade shows. Too big, too hot, too much travel, too expensive, not enough food, never enough sleep. If I’m there as an exhibitor, my colleagues who were so keen to attend often disappear halfway through the day. If I’m there as a delegate, beyond the main exhibitors the low level of effort that’s gone into making the place look nice never fails to disappoint.
Stories disappear after 24 hours. But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. For brands, the potential impact of Instagram Stories is proven. One third of the most viewed Stories are from businesses. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product.
70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level.
Let’s forget about the SEO value of backlinks for now. Let’s focus on building links that really deliver traffic to your site. Here are three ways to do that. Continue reading → The post 3 Types of Backlinks You Want Your Content to Get (and How to Get Them) appeared first on Content Marketing Institute.
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
It’s 2020. The ordinary ways we do things have been disrupted left and right, up and down. Circumstances have forced many businesses to shift their brick-and-mortar operations and real-world activities online. So it’s fair for a marketer to ask: “Is now a good time to be running webinars? “ The short answer is, now’s a great time.
Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy.
Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy.
Want your content marketing efforts to succeed? Here are the six basic elements you need to consider when launching your campaigns. The post The 5 Ws (& 1 H) of Content Marketing via @JuliaEMcCoy appeared first on Search Engine Journal.
Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment. Continue reading → The post Content Can Perpetuate Racism and Inequity. It’s Time to Do Better appeared first on Content Marketing Institute.
Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? Then, you stop right when you get all the learning because your budget runs out. This is why always-on content marketing wins every time: each piece of content is a test. You learn every time you publish and share.
The right YouTube hack can be the difference between spending all afternoon or 15 minutes to complete a task. But these tips optimize more than just your time—they optimize your YouTube marketing efforts, too. From subscriber-boosting features to video-making tools, these hacks are engineered to help you get the most out of the platform. Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. 2
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Learn how to save time on your content marketing campaigns by streamlining and optimizing your systems – from content planning to distribution. The post 9 Productivity Tips to Save Time Content Marketing via @thatbberg appeared first on Search Engine Journal.
About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing. Continue reading → The post 15 Resources to Help You Check Your Content Marketing Now appeared first on Content Marketing Institute.
We’ve yet to see the long-term effects of the coronavirus on businesses. Will it result in a global recession? Or just a blip? Only time will tell. However, there’s no denying that we’re currently seeing economic head winds. CEOs and Marketing leaders around the world are asking: should I invest or save marketing costs. Some industries have certainly been harder hit than others.
Snapchat ads. Are they worth it? Here’s the thing: those who like this platform, really like it. According to a Pew Research survey of American Snapchat users, 46% reported that they visit the site several times a day. That puts the site just ahead of Instagram’s 42% and just behind Facebook’s 51%. Snapchat is especially popular with the 18 to 24 year old demographic.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
“We want our lives to be valued. We want protection. We want what is promised to all of us. Our inalienable right to life and equality.”. —Black@Sprout Employee Resource Group, June 2020. To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision.
Data visualizations are some of the most-read content on The New York Times and The Washington Post. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories? Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute.
COVID-19 hasn’t just affected the supply chain; it’s slashed demand as well. As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
How to Add Affiliate Marketing to Your Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Matt McWilliams. In this episode of the Duct Tape Marketing Podcast , I interview Matt McWilliams, “The Affiliate Guy” and the President of Matt McWilliams Consulting. He provides marketing consulting to small and medium-sized businesses ranging from retail clothing to music instruction.
This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity. Continue reading → The post The Power of a Pause: More Effective Than Words? [The Weekly Wrap] appeared first on Content Marketing Institute.
I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. It has been very exciting working with pioneers in early-stage efforts where we are defining new things literally in real-time. I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing.
Hey Matt, Scope of technical seo is evolving everyday, sometimes due to new search engines updates and sometimes because of new updating techniques. So, we should also stay updated with the seo for getting ranked. The best part of the content was the steps for redesigning the website without affecting SEO. I have been reading your article over a while.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
How to Have a Successful Consulting Practice During Uncertainty written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael Zipursky. In this episode of the Duct Tape Marketing Podcast , I interview Michael Zipursky, the CEO of Consulting Success. He’s advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 370 consultants from around t
Interactive content is a marketing bet to generate more leads and customers. That happens because of the excellent results this strategy can provide to companies. Interactive content attracts the prospects’ attention and engages them. One advantage of this format is its attractiveness, which can take the lead to other stages of the funnel and increase the ROI.
If you’re reading this, then I think you probably get the value of brand storytelling. It’s a powerful thing and is often a catalyst. for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. They work for B2B companies as well, even in the most unconventional industries like commercial real estate.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Weekend Favs June 6 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
What if you were presented with a sure way to succeed in your marketing efforts on LinkedIn? The Sophisticated Marketer’s Guide to LinkedIn has been, for more than 5 consecutive years, the definitive guide to build a brand using the LinkedIn platform. Created by LinkedIn, The Sophisticated Marketer’s Guide is a white paper that will give you all the help you need to create killer content this social media.
Creating perfect emails and getting them delivered error-free takes a lot of work. Most spend weeks producing an email, and the bigger the team, the longer the production cycle. So, what goes into getting an email ready to send? What we call the “pre” pillar of your email marketing program includes: Email conception and planning. Copywriting. Graphics + design.
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