Hubspot Marketing

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response. The pressure of storytelling can keep a lot of people from even trying. But here’s the thing: we don’t have to be Hemingway to be good at stories.

Transform 134

Transform Entertainment Price Product 134

Adobe Experience Cloud Blog

FEBRUARY 1, 2018

Are you making the most out of the traffic coming to your online store? You may have several users, but if you’re not converting them to sales as best as possible, you could be leaving a lot of money on the table. Small tweaks and changes could very well make the difference between a customer purchasing or leaving your website. In this blog, I’ll show you five effective ways you can start increasing your ecommerce conversion rate to increase revenue and achieve your goals.

eCommerce 134

eCommerce Shipping Copywriting Thought Leadership 134

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?”. The simple answer is high-quality content serves both audience and business. “It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso.

Content Marketing 111

Content Marketing Branding User-Generated Marketing 111

Marketing Insider Group

JANUARY 30, 2018

Most CMOs know exactly what they are looking for when hiring marketers. Creative problem solving. Original vision. Leadership, perseverance, some grit. A mind brimming with brilliance. And, of course, skills and experience in the area you are hiring for. Great. What you want is clear. But, as every marketing manager and CMO knows, actually finding […].

CMO 107

CMO Marketing Marketers Management 107

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Duct Tape Marketing

FEBRUARY 1, 2018

Content Marketing is About Customers, Not Keywords written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Content Marketing for Small Business. I’ve had content marketing for small business on the brain recently so I thought I’d write about it today. “ Boy, there is a topic that hasn’t been covered recently,” said nobody in a long time.

Content Marketing 71

Content Marketing Customer Marketing Marketers 71

Adobe Experience Cloud Blog

JANUARY 31, 2018

You’ve just shared your video with the world. The view count is coming in and looking at the numbers, you feel the investment was worth it. Should you be excited? Well, not just yet. To be honest, the view count is the least important metric because it doesn’t really come close to the only metric driving your video strategy. In fact, what counts as a video view on many social platforms is 3 seconds or more, or just opening the video.

Thought Leadership 134

Thought Leadership Branding Place Customer 134

Marketing Insider Group

FEBRUARY 2, 2018

Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so […]. The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group.

Branding 102

Branding Marketing Marketers Advertising 102

Duct Tape Marketing

FEBRUARY 2, 2018

How a Virtual Assistant Can Save Your Sanity and Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jess Ostroff. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jess Ostroff. She is the Founder and Director of Calm at Don’t Panic Management , the first virtual assistant agency to embody a people-first approach to virtual assistant success.

Management 65

Management Product Marketing Marketers 65

Adobe Experience Cloud Blog

JANUARY 29, 2018

Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. The new year is naturally a time to consider taking your hypothetical venture and testing it out to see whether there’s a viable business there.

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Rock Content

JANUARY 29, 2018

The Value of a Strategic Partnership. What happens when one of the world’s foremost SEO providers partners with the industry-leading SEO enterprise platform? You get one of the fastest rising digital marketing agencies in the U.S. and a company that has received industry awards for its explosive growth, excellence in digital marketing and company culture.

SEO 43

SEO eCommerce Digital Marketing Analytics 43

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

FEBRUARY 1, 2018

If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent, respectively. Furthermore, email as a platform is said to […]. The post The Unwritten Rules of Email Marketing [Infographic] appeared first on Marketing Insider Group.

Email Marketing 90

Email Marketing Marketing Marketers 90

Duct Tape Marketing

JANUARY 30, 2018

The Importance of Visual Elements in Your Brand Strategy written by John Jantsch read more at Duct Tape Marketing. When you’re building your brand, including the development of your story, personality, core message , brand promise and so on, you need to be sure to include a strategy for visual components as well. No matter how great your business and messaging are, let’s face it, visuals are usually the most effective way to capture your audience’s attention and build brand rec

Branding 64

Branding Law Marketing Strategy Place 64

Adobe Experience Cloud Blog

FEBRUARY 2, 2018

As marketers, we’re always on the lookout for the next great thing to help propel our campaigns to profit and attract more of the right buyers. At the same time, while we’re obsessed with the thought of “doing something different, something creative” to reach our objectives, we’re not always sure about where to start. We’re almost afraid of parting ways with the status quo and ultimately concede to taking baby steps instead.

Marketing 133

Marketing Marketers Thought Leadership Content Marketing 133

Rock Content

FEBRUARY 1, 2018

Ah, Super Bowl season. Whether you are a lover of football or simply enjoy watching the spectacle for the commercials and halftime show, the Super Bowl is hard to ignore. We thought we’d help you get into the Super Bowl spirit by writing a post chock-full of plays. Just as quarterbacks have their favorite plays for winning games, social sellers have their favorite plays for winning at social selling.

Education 41

Education Entertainment Market Trends Customer 41

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

JANUARY 29, 2018

Imagine that cyber pirates have seized your business’s online identity. They now have control over your public communication channels, including your website and social media platforms. This deliberate takeover is brandjacking. It’s the act of assuming the online identity of a brand with the intention of ruining the company’s reputation. Brandjacking negatively affects your credibility. […].

Communications 82

Communications Branding Marketing Marketers 82

Duct Tape Marketing

JANUARY 27, 2018

Weekend Favs January 27 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 41

Marketing Marketers 41

Hubspot Marketing

FEBRUARY 2, 2018

Today’s B2B buyers rely on digital channels through every stage of their journeys -- even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” -- first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction -- is failing to support the way customers actually buy.

Customer 137

Customer Place Marketing Marketers 137

Content Marketing Institute

FEBRUARY 1, 2018

Do you tune out when people talk about structured content? The conversations can get stunningly abstract. Stodgy even. And the way some people talk about structured content, it can come off as a miracle cure: Lower costs! Happier audiences! Efficiency! Accuracy! Consistency! Set your content free! Hard to picture? Sound too good to be true? Having worked with structured content as a technical writer (creating user manuals for medical devices), I’m here to tell you this approach can deliver on it

Place 98

Place Content Marketing Education Customer 98

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

JANUARY 31, 2018

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show. It’s a marketer’s worst nightmare. The likely culprit? Bad buyer […]. The post 5 Reasons Why Your Buyer Persona’s Aren’t Good Enough appeared first on Marketing Insider Group.

New Markets 79

New Markets Marketing Marketers Marketing Strategy 79

Duct Tape Marketing

FEBRUARY 2, 2018

Transcript of How a Virtual Assistant Can Save Your Sanity and Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers. Podcasts are really hot, right, but do you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there.

Millennials 40

Millennials Place PR Shipping 40

Hubspot Marketing

JANUARY 31, 2018

Although the exact day and time you post content to Instagram matters less than it used to -- since your followers’ newsfeeds are now organized by relevance, engagement, and other factors versus post age -- it’s definitely still important. Here’s why. Let’s say 10% of your audience is online on Tuesday at 3 p.m. You post a creative GIF showcasing your latest product.

Product 139

Product Marketing Marketers 139

Content Marketing Institute

JANUARY 30, 2018

Have you ever had one of those days where you wish you could start your content marketing team over? One of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire) as needed? That moment of frustration likely ended quickly because you knew firing your content team wasn’t an option and probably wasn’t the best solution.

Education 100

Education Marketing Strategy Content Marketing Communications 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

JANUARY 31, 2018

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to […]. The post Build & Refine Your SEO Strategy: How To Optimize Your Online Store appeared first on Marketing Insider Group.

SEO 73

SEO Customer Marketing Marketers 73

Duct Tape Marketing

JANUARY 31, 2018

Using Your Personality and Authentic Self to Build a Platform written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chris Ducker. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Ducker. He is a serial entrepreneur and keynote speaker who has been on this show before when we talked about his bestselling book Virtual Freedom.

Email Marketing 49

Email Marketing Customer Branding Marketing 49

Hubspot Marketing

JANUARY 30, 2018

Influencer marketing has skyrocketed since it first made its mark. That's very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That's because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible.

Influencer Marketing 144

Influencer Marketing Millennials Inbound Marketing Promotion 144

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. While it’s essential to use the best tool for the job, the goal should always be to present a seamless experience to your customers.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

JANUARY 30, 2018

Thought leadership can help you shorten your sales cycle and lend credibility to your brand. And research shows that B2B leaders are paying attention. Nearly half of the C-suite says they vet an organization by its thought leadership and 81% say their trust increases after engaging with thought leadership content. Our clients have had similar […].

Thought Leadership 69

Thought Leadership Branding Marketing Marketers 69

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is free.

Content Marketing 111

Content Marketing Transform Market Research Promotion 111

Duct Tape Marketing

JANUARY 31, 2018

Transcript of Using Your Personality and Authentic Self to Build a Platform written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello, and welcome to another episode of the Duck Tape Marketing Podcast. This is John Jantsch, and my guest today is Chris Ducker. He is a serial entrepreneur. He’s been on the show before when we talked about his previous book, Virtual Freedom.

Price 43

Price eBook Branding Energy 43

Marketing Insider Group

FEBRUARY 2, 2018

For the 160th episode of The Marketing Book Podcast, I interviewed David Aaaker, “The Father of Modern Branding” about his newest book, Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires. Content is king in the digital age, and stories are the key to content. That’s because stories are much more effective than facts […].

Branding 49

Branding Marketing Marketers Content Marketing 49

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications