Hubspot Marketing
JUNE 6, 2017
How much digital content do you consume on a daily basis? It’s tough to put a number on that, isn’t it? Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service? According to Twitter , if you really only trust your friends and family for this information, you’re part of the majority.
Adobe Experience Cloud Blog
JUNE 9, 2017
At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage.
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Marketing Insider Group
JUNE 6, 2017
The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up? What’s holding back even some really top-notch, creative, and inspired marketers? Change isn’t easy.
Zumvu
JUNE 6, 2017
Building a business is no less than a Herculean task. With so many aspects to focus on, it often becomes overwhelming for companies to channelize their potential the right way.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JUNE 8, 2017
Be honest. Do you know what your non-marketing colleagues do all day? Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us -- myself included -- have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on.
Adobe Experience Cloud Blog
JUNE 7, 2017
You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. So, how can you tap into different aspects of marketing automation to increase sales? Check out these seven tips: 1.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
JUNE 7, 2017
Document your lives and share it in the most smart way with Instagram. Instagram makes the whole concept of sharing photos fun and helped in disguising the poor quality photos with smart techniques.
Duct Tape Marketing
JUNE 9, 2017
5 Marketing Automation Tools to Increase Lead Conversions written by Guest Post read more at Duct Tape Marketing. Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions.
Adobe Experience Cloud Blog
JUNE 5, 2017
“Here. This map is going to be your guide to North Shore. Now, where you sit in the cafeteria is crucial, because you got everybody there…” — Janis Ian, Mean Girls. I try not to go more than a day without quoting Mean Girls, slyly adding “I have a fifth sense” or “Whatever, I’m getting cheese fries” into everyday conversation. A prospect and I once dissolved into hysterical laughter during a demo because they asked about a feature in Marketo and—true story, cross my heart—I replied “The limit do
Marketing Insider Group
JUNE 6, 2017
The Marketing Legend Who Was Behind the Success of “How to Win Friends…” You might not have heard of him, but Victor O. Schwab is considered to be one of the top copywriters of all time. He was a marketing master. Many people don’t know it, but he was the copywriter who helped Dale Carnegie’s How to Win […]. The post In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines appeared first on Marketing Insider Group.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
JUNE 5, 2017
We don’t need to remind you how crucial a company website is in 2017. Most interactions with your company will happen online and just as in person, first impressions are everything. In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. B2B […]. The post Comprehensive Guide to Creating the Perfect B2B Website in 2017 appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 8, 2017
The digitalization of services and trade has changed the face of the advertising and marketing forever. Just a couple of decades ago, it would take huge budgets to fund things like TV commercials or radio jingles. Indeed, marketing has for long been like throwing out a giant net and hoping for a good catch. Now, […]. The post 5 Ways Startups and SMBs Can Chart Success with Content Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 5, 2017
What’s the best way to connect with your buyers? Step into their shoes. When you can demonstrate to your target market – beyond understanding buyer personas, pain points, and customer preferences – you see them as human beings, and the customer bonds you can form can last a lifetime. Considering the fact that the average […]. The post 6 Customer Profile Videos that Deserve an Oscar appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 7, 2017
What are your favorite content marketing quotes? In my Content Marketing Strategy work, I help brands build and hone their content marketing strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
JUNE 7, 2017
If you decided your business needed a new SVP of Branding or Creative Director today, do you know what salary you’d need to offer to to bring an A-Player into your business? If you were an ambitious marketing executive considering a great job opportunity in a new city, would you know what a fair rate […]. The post How Much Should Marketing Executives Be Paid?
Marketing Insider Group
JUNE 9, 2017
For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […].
Duct Tape Marketing
JUNE 8, 2017
How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions.
Duct Tape Marketing
JUNE 6, 2017
Why the Majority of Websites Fail written by John Jantsch read more at Duct Tape Marketing. Gone are the days where businesses can rely solely on “pretty” websites. In today’s digital marketing landscape, a website must be an optimized, revenue-generating platform. I’ll just get right to it: The reason so many websites fail is because businesses take a design-driven approach from the beginning as opposed to developing a website from the ground up with SEO in mind.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
JUNE 7, 2017
Why Great Leadership is About Great Self Awareness written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Lolly Daskal. Podcast Transcript. Socrates and Plato are often cited as the source of the quote – “Know thyself,” but I like to quote Sun Tzu’s “Know thyself, know the enemy,” because, let’s face it – sometimes they are one in the same.
Duct Tape Marketing
JUNE 3, 2017
Weekend Favs June 3 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. siteInspire – siteInspire is a showcase of the finest web and interactive design
Duct Tape Marketing
JUNE 8, 2017
What You Need to Know About Your Privacy Online written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ryan Dochuk. Podcast Transcript. Online Privacy – now there’s an oxymoron. (So love it when I get to use that word.). The more we humans live our lives online the less we seem to expect basic privacy. Right now, pretty much everything you do is being tracked with your explicit permission – whether you know it or not.
Duct Tape Marketing
JUNE 6, 2017
Transcript of Why Great Leadership is About Great Self Awareness written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John Jantsch: Great leadership is increasingly about great self-awareness. This episode of the Duct Tape Marketing Podcast, a visit with Lolly Daskal, author of the leadership gap and we discussed the different archetypes, the different values that great leaders lead from and how understandi
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
JUNE 7, 2017
Why Small Business Owners Should Consider Getting an App written by Guest Post read more at Duct Tape Marketing. As a small business owner, asking “why should I create an app?” is a lot like asking “do I really need a website?” was a few years ago. Sure, it was (and still is) possible to do much of what you need using a Facebook page, but they’re just not built to do what a website can.
Duct Tape Marketing
JUNE 7, 2017
Transcript of What You Need to Know About Your Privacy Online written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John Jantsch: Do you know marketers are collecting everything you do online and they are selling it to anybody who pays and our government is okay with that.
Adobe Experience Cloud Blog
JUNE 8, 2017
There’s something about Millennials and the distinctive way they approach the world that gets us talking and theorizing. We can’t seem to put our finger on them, most likely because they are still writing a long future. But there’s no debating this fact: marketers can’t ignore the power of Millennials and how they’re reshaping business. Why? According to Pew Research , Millennials officially compose the largest U.S. age demographic at 75.4 million (sorry, Boomers, you’re second), with a projecte
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