Hubspot Marketing
DECEMBER 28, 2016
Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit.
Adobe Experience Cloud Blog
DECEMBER 26, 2016
Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. That being said, while it is possible to take many paths to achieve your objectives, some configurations present a healthier approach than others.
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Sprout Social
DECEMBER 28, 2016
With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration.
Marketing Insider Group
DECEMBER 27, 2016
With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 […]. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group.
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Duct Tape Marketing
DECEMBER 27, 2016
What I Want for You Most in 2017 written by John Jantsch read more at Duct Tape Marketing. I’m afraid this isn’t going to be the typical end of the year wrap-up/prediction post. Nothing wrong with those, I’ve done them in the past, but today I simply want to share what I hope. I hope this for my own business, and I hope this for anyone struggling to make meaning, get unstuck, grow, change, reconnect, start, or stop.
Adobe Experience Cloud Blog
DECEMBER 27, 2016
Author: Vyoma Kapur As the winter holiday festivities are slowly coming to an end in the U.S., it’s time to finally rest, relax, and recharge with your loved ones. Throughout this season, you’ve probably seen, heard, and experienced thousands of holiday campaigns and messages designed to influence specific actions (whether you realized it or not).
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
DECEMBER 26, 2016
2016? What a year! So yeah, it’s round-up time here at Marketing Insider Group. I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation. My goal has always been to help you find the […]. The post Help Me Help You – My Top 2016 Posts on Marketing and Leadership appeared first on Marketing Insider Group.
Duct Tape Marketing
DECEMBER 28, 2016
Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael E. Gerber. As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so.
Adobe Experience Cloud Blog
DECEMBER 30, 2016
Author: Janet Dulsky The new year is upon us which means that it’s time to make our New Year’s resolutions. If you’re like me, you dread making New Year’s resolutions. I always have such high hopes on January 1 st , but then I find myself falling back into my old habits by the middle of the month and completely abandoning my good intentions by the end of January.
Sprout Social
DECEMBER 27, 2016
Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. Whether you manage social media full time or if it’s a small part of your job description, a good workflow will get your productivity flowing at its maximum.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
DECEMBER 27, 2016
Content marketing is a tough gig. You’ve got nothing to fall back on but your words, so those words have got to be perfect. If they aren’t, then you’re the one who’s going to take the flack when the general public spot the errors. There’s no need to worry, though. These nine tools are perfect […]. The post 9 Best Grammar and Editing Tools For Content Marketers appeared first on Marketing Insider Group.
Duct Tape Marketing
DECEMBER 24, 2016
Weekend Favs December 24 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Adobe Experience Cloud Blog
DECEMBER 28, 2016
Author: Zach French “You went to law school?” I get this question all the time, especially during my interview with Marketo last November. Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software. So how does a legal education set you up to be successful in sales? I didn’t have to look far to find ways to apply the analytical and strategic thinking I learned in law school.
Marketing Insider Group
DECEMBER 28, 2016
In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. You might be asking, wait, what’s a content-enabled campaign? You can go here to get the full story, but for the purposes of this survey, DGR defines a content-enabled campaign as a […]. The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
DECEMBER 29, 2016
Marketers are frequently finding novel solutions for ways to advertise events, products, and services. Most of the solutions involve design – banner ads, white papers, posters, infographics, email banners, web pages, among others. Most of the time these solutions are exactly what a marketing campaign needs, but sometimes the novel solution takes design for granted. […].
Marketing Insider Group
DECEMBER 24, 2016
What if something is based not on historical precedent, but future potential? How do you measure that? Can you? Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data. Then, we return to the business world and hear the story of Michael Brenner, the […]. The post “Data Doesn’t Drive Change” – Why You Should Start with a Story appeared first on Marketing Insider Group.
Marketing Insider Group
DECEMBER 30, 2016
For the 103rd episode of The Marketing Book Podcast, I interviewed Shama Hyder, author of “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.” For a growing number of people these days, the field of marketing seems overwhelmingly complex. And with good reason – if you follow Scott Brinker’s Marketing Technology Landscape Supergraphic, […].
Marketing Insider Group
DECEMBER 26, 2016
Syndicating content is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This helps you optimize returns and put your content in front of a relevant demographic with high buying potential, so you’re not […]. The post How to Use Syndicated Content to Generate Leads appeared first on Marketing Insider Group.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
DECEMBER 28, 2016
Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments…but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution or strategy is right for you based on the […]. The post What Is a Maturity Assessment?
Adobe Experience Cloud Blog
DECEMBER 29, 2016
Author: Tanya Chu If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing. Even if you already have a lead scoring system in place, it’s a good idea to re-evaluate it as your organization and its needs change.
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