Hubspot Marketing

JANUARY 4, 2017

To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is. how many leads? When your boss asks you what your lead goal is, don't just pull an answer out of thin air. Your projections need to be based on math and rooted in your company's larger goals.

Inbound Marketing 143

Inbound Marketing Customer Marketers Marketing 143

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle.

Thought Leadership 134

Thought Leadership User-Generated Promotion Marketing Automation Platform 134

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic. 1.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Marketing Insider Group

JANUARY 3, 2017

If you are looking for the The Best Marketing Conferences of 2017, you’ve come to the right place. 2016 was jam-packed with great marketing events. Now, as we look ahead to 2017, many of us are starting to think about which events we want to attend to connect with our fellow marketers, and to learn the […]. The post The Ultimate Guide to The Best Marketing Conferences of 2017 appeared first on Marketing Insider Group.

Marketers 0

Marketers Marketing Place Marketing Strategy 0

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Rock Content

JANUARY 4, 2017

Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing. It’s not in an organization’s best interest for a content team to work independently from other marketing functions, sales and customer success – all three use content in their daily jobs and c

Whitepaper 92

Whitepaper Communications Content Marketing SEO 92

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay u

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

JANUARY 4, 2017

Coming up with an idea is the easy part. But it’s only one small piece of the pie. The biggest challenge is often taking that brilliant concept and turning it into content. You’ve been there. I know you have, because we all have. You get a brilliant, game-changing idea for a piece of content that will shoot you (and your company) into content-marketing superstardom.

Whitepaper 110

Whitepaper Logistics Thought Leadership Entertainment 110

Duct Tape Marketing

JANUARY 5, 2017

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Photo Credit: Shutterstock. Anybody can create a website, but not everybody can create a conversion machine. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.

Communications 75

Communications SEO Social Media Marketing Digital Marketing 75

Adobe Experience Cloud Blog

JANUARY 4, 2017

Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. What is an ALT Tag in Email Marketing? A n ALT tag is coded text that is visible to the user when an image cannot be displayed. Think of ALT tags as your backup plan.

Email Marketing 110

Email Marketing Thought Leadership Marketing Automation Platform Marketers 110

Sprout Social

JANUARY 5, 2017

All those “Likes” your business has on Facebook? All that traffic you’re generating with News Feed ads? It’s worthless if you don’t have an end-goal in mind. To turn Facebook traffic into sales , businesses are increasingly looking to powerful marketing tools called Facebook landing pages. What is a Facebook Landing Page? A Facebook landing page is a standalone web page, disconnected from your website’s main navigation.

Copywriting 110

Copywriting User-Generated eBook Food 110

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Marketing Insider Group

DECEMBER 31, 2016

Josh Bernoff writes the blog Without B t. Fundamentally, he writes about writing. But despite thousands of competitor sites and a handful of friends telling Josh to write about something else, he’s succeeding. Why? What causes one blog to stand out among the noise in a crowded niche? What causes any one piece or project to break from the […]. The post How to Stand Out in a Noisy Niche: Use a Hook appeared first on Marketing Insider Group.

Marketers 101

Marketers Marketing Content Marketing 101

Duct Tape Marketing

JANUARY 3, 2017

Why Your Website Needs a Storyteller Instead of a Designer written by John Jantsch read more at Duct Tape Marketing. Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!). As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners.

Education 74

Education eBook SEO Marketing Strategy 74

Adobe Experience Cloud Blog

JANUARY 3, 2017

Author: Elaine Ip Every time the new year comes around, I clean. That’s not to say I don’t clean on a regular basis throughout the year, but there’s something about getting a fresh start that makes you want to clean all the nooks and crannies that get ignored on your busiest days (which, let’s face it, is almost every day). Plus, I know future me will appreciate it when those busy days roll around again in the new year.

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Sprout Social

JANUARY 3, 2017

Cheers to 2017! We’re excited to get this year started with #SproutChat. Check out the topics for January and join in on the conversation on Twitter. Simply follow the hashtag every Wednesday from 2—3 p.m. CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below.

CRM 95

CRM User-Generated Social Media Marketing Education 95

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Marketing Insider Group

JANUARY 5, 2017

When we talk about interactive marketing content, we often use the word dialogue. The thinking goes that if traditional, static content is a monologue, delivering information to an audience without needing or even asking for their input, then interactive content is instead a dialogue since it requires the users to actively participate. The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group.

Marketers 98

Marketers Marketing Content Marketing 98

Duct Tape Marketing

JANUARY 6, 2017

Getting Found Online Depends on You Doing These Five Things written by Guest Post read more at Duct Tape Marketing. Serious entrepreneurs know that the key to scaling a company is having a strong online presence. But the thought of competing for attention online sounds about as easy as getting the attention of your friend across the room at a Justin Bieber concert.

Copywriting 72

Copywriting SEO Content Marketing Communications 72

Zumvu

JANUARY 4, 2017

Landing Pages are today an indispensable part of your Digital Marketing. Find some of the popular landing page creation tools that can make your task easier.

Digital Marketing 52

Digital Marketing Marketers Marketing 52

Sprout Social

JANUARY 5, 2017

For one week each December, all of us at Sprout take a break from our usual jobs and take part in Hack Week. During this week, we try our hands at new skills; we brush up on old ones; we make new friends and new discoveries. We rediscover what it’s like to have no boundaries but time and our own ingenuity. We embody a core Sprout value: We stay scrappy.

Transform 79

Transform Promotion Place Marketing Strategy 79

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Marketing Insider Group

JANUARY 4, 2017

‘We uncovered a bug in page insights. The bug has been live since May.’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. A statistical error undermined the trust of advertisers and publishers on Facebook, and the social media giant agreed to provide a third party […]. The post Which Content Marketing Metrics Matter?

Content Marketing 96

Content Marketing Marketers Marketing Advertising 96

Duct Tape Marketing

DECEMBER 31, 2016

Weekend Favs December 31 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Place 60

Place Management Branding Marketers 60

Adobe Experience Cloud Blog

JANUARY 3, 2017

Author: Steve Lucas Well hello everyone—it’s time for my annual predictions blog where I get to prognosticate a little about where I see technology going in the new year! First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO.

Thought Leadership 126

Thought Leadership Transform Fashion CMO 126

Marketing Insider Group

JANUARY 3, 2017

“Personal” or “human” are probably not the words you think of when you hear “automated” And essentially, you’re right about that. BUT… when we’re talking about automated emails, or marketing automation in general, “personal” and “human” are the exact things you should be aiming for. Yes, there’s a great deal of companies who send impersonal, […].

Marketers 96

Marketers Marketing Marketing Strategy 96

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Marketing Insider Group

JANUARY 3, 2017

I thought it would be interesting to revisit some content marketing predictions […]. The post Revisiting Content Marketing Predictions in 2016 appeared first on Annuitas. The post Revisiting Content Marketing Predictions For 2016 appeared first on Marketing Insider Group.

Content Marketing 90

Content Marketing Marketers Marketing 90

Marketing Insider Group

JANUARY 2, 2017

The post B2B Content Marketing Technology Is An Enabler, Not A Panacea appeared first on Marketing Insider Group.

Content Marketing 88

Content Marketing Marketers Marketing 88

Marketing Insider Group

JANUARY 6, 2017

For the 104th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of “Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” featuring 15 new trends and updated ratings of over 60 previously predicted trends For the past 7 years, Rohit Bhargava has curated his best-selling list of non-obvious trends by […].

Marketers 82

Marketers Marketing Market Trends Marketing Strategy 82

Duct Tape Marketing

JANUARY 4, 2017

The Importance of Choosing Yourself written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with James Altucher. Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to others. My guest for this week’s episode of the Duct Tape Marketing Podcast is James Altucher.

Energy 58

Energy Price Branding Marketers 58

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers