Hubspot Marketing
MARCH 24, 2017
Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?
Adobe Experience Cloud Blog
MARCH 23, 2017
Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms.
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Sprout Social
MARCH 22, 2017
How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.
Marketing Insider Group
MARCH 20, 2017
Content marketing is a long game. A successful initiative involves a great strategy, clear goals, and high-quality writing. But above all, your content needs time to create a ripple effect. Thought leadership isn’t built in a day, and it’ll take a little time to see content marketing ROI. But how do you know when it’s […]. The post Content Underperforming?
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
MARCH 23, 2017
If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.
Adobe Experience Cloud Blog
MARCH 20, 2017
Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their cam
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MARCH 23, 2017
Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes. The post Three Ways To Bring Your Customers Into The Content Creation Process appeared first on Marketing Insider Group.
Hubspot Marketing
MARCH 20, 2017
There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that's what the folks at Nielsen and Google have found in their research.
Adobe Experience Cloud Blog
MARCH 22, 2017
Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. In fact, you’ve probably heard about it so often that it may have started to feel like just another buzzword. But account-based marketing is not to be ignored and it’s not just another buzzword. Buzzwords become dated terms as time passes, but it’s just the tip of the iceberg for ABM as more B2B marketers than ever are realizing its significant impact
Sprout Social
MARCH 20, 2017
Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than simple vanity metrics. Whether you’re an individual or business running 10-plus Instagram accounts , you need the right tools to analyze and improve your campaigns.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
MARCH 21, 2017
You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing. It was forecasted that by this year, 74% of all internet traffic would be video content. And by 2020, 75% of mobile data traffic is predicted to be video. With 60% of marketers and small […]. The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group.
Hubspot Marketing
MARCH 20, 2017
The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting th
Adobe Experience Cloud Blog
MARCH 24, 2017
Author: Chandar Pattabhiram The countdown is on! In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. This year is going to be bigger and better than ever before. What I love about Summit is that it gives everyone a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement– The Marketing Nation.
Sprout Social
MARCH 24, 2017
Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat , the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Check out additional advice from the team on creating brand content that earns shares.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
MARCH 20, 2017
When a recent global analysis by Meaningful Brands took a look at content marketing efforts around the globe, covering 1,500 brands in 15 different industries, it uncovered a harsh reality for digital marketing – 60% of content being created is underperforming. This failing content is considered by consumers to be irrelevant and serves the sad […].
Duct Tape Marketing
MARCH 22, 2017
4 Questions You Must Answer to Develop Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to help guide the way.
Adobe Experience Cloud Blog
MARCH 21, 2017
Author: Jessica Minasian In marketing, the word “perfection” might conjure up images of running effortless campaigns and initiatives. Though, as we know, that’s not always the case. Marketing is sometimes imperfect. We face challenges and must forge ahead. This begs the question, should marketers strive for perfection? Perfectionism can prevent you from getting off the ground because you’re waiting for an ideal state, which may or might not come before your deadline.
Sprout Social
MARCH 23, 2017
Sprout’s platform enables teams to better collaborate and more easily manage their workflow. We’ve recently released many enhancements to further refine user roles within your team and configure profile and admin settings to maximize productivity and value from the platform. Whether you are managing a team of two or dozens, Sprout’s collaboration tools ensure that teams are set up for success within the platform by offering a broad range of functionality that can be utilized across d
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
MARCH 22, 2017
We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever. There is also no single lead generation strategy that works for. The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B.
Duct Tape Marketing
MARCH 24, 2017
5 Mistakes Businesses Make When Conducting a Content Audit written by Guest Post read more at Duct Tape Marketing. A content audit of your website or latest marketing campaign is an absolute must. But let’s be honest: most marketers and business owners despise them and are terrified of them in equal measure. They can be tedious, time-consuming, and confusing.
Marketing Insider Group
MARCH 24, 2017
For the 115th episode of The Marketing Book Podcast, I interviewed Jeb Blount, author of “Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal.” Jeb Blount explains that the sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more […].
Marketing Insider Group
MARCH 22, 2017
Ecommerce can be a brutal space. Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. You might be competing against all of them. It can seem like it’s impossible to win. Even if you have a great product or a fantastic brand, you don’t have the budget or the name recognition to muscle out these giant retailers.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
MARCH 20, 2017
In April of 2016, Scott Brinker argued that Agile marketing is “crossing the chasm from early adopters to more mainstream organizations.” Just a few days later, Jim Ewel agreed that “Agile Marketing is starting to go mainstream,” but he wasn’t prepared to declare the chasm cleared. Then, in October, the Agile Marketing Facebook group opened […].
Marketing Insider Group
MARCH 21, 2017
Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates are generally down, content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like.
Marketing Insider Group
MARCH 18, 2017
There’s an old saying from an ancient Greek philosopher: “It’s pretty lazy to open an article with old sayings.” (I’m not sure the source… 😉 ) In the marketing world today, we’re witnessing same trend with podcasting that we experienced during blogging’s rise to ubiquity years ago: sameness. It’s not that “noise” is the problem, per se, it’s that copying “what works” from.
Marketing Insider Group
MARCH 23, 2017
There’s no way to fully predict what’s in store for leaders in 2017 – how the marketplace will change, what trends will emerge or fade, how politics, wars, or natural disasters will reshape our world. But we can feel confident in this: There will be challenges. How will we rise to meet them? One way, […]. The post 12 Top Business Keynote Speakers To See in 2017 appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
MARCH 20, 2017
Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. He talks about how once a week, his mailbox contains at least one real […].
Duct Tape Marketing
MARCH 23, 2017
How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales written by Guest Post read more at Duct Tape Marketing. Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad.
Sprout Social
MARCH 22, 2017
A plataforma do Sprout permite que as equipes colaborem melhor e gerenciem mais facilmente seu fluxo de trabalho. Lançamos recentemente muitas melhorias para refinar mais funções de usuário dentro de sua equipe e definir configurações de perfil e de administração para maximizar a produtividade e o valor a partir da plataforma. Não importa se você gerencia uma equipe de duas ou dezenas de pessoas, as ferramentas de colaboração do Sprout garantem que essa equipe seja constituída para o sucesso den
Sprout Social
MARCH 22, 2017
La plataforma de Sprout les permite a los equipos colaborar mejor y administrar más fácilmente sus flujos de trabajo. Recientemente, hemos lanzado muchas mejoras para perfeccionar las funciones de usuario dentro de su equipo y configurar los ajustes del perfil y de administración, para maximizar la productividad y el valor de la plataforma. Ya sea que estés administrando un equipo de dos personas o decenas, las herramientas de colaboración de Sprout garantizan que los equipos estén configurados
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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