Hubspot Marketing
FEBRUARY 14, 2019
There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. For instance, research conducted by Frederick Reichheld of Bain & Company found as little as a five percent increase in customer retention can result in an increase in company revenue by 25-95%.
Adobe Experience Cloud Blog
FEBRUARY 15, 2019
Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the front lines.
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Content Marketing Institute
FEBRUARY 15, 2019
Digital media fostered a generation of lazy writing. Without finite space demanded of print, writers aren’t forced to edit. To keep skills sharp, writers must do writing workouts. Start with these five exercises. Continue reading → The post How to Make Your Writing More Powerful appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 12, 2019
I have a question for you…. How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective. For example, if you want to write content… you just go and write it. It may not be great content, but nothing is stopping you starting, learning, and improving.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
FEBRUARY 11, 2019
Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […]. The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
FEBRUARY 13, 2019
“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company logo into a retargeting ad is the bare minimum.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 13, 2019
“Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos wisdom is likely not new to you. For marketers it naturally raises several more questions: What do they say when I’m not in the room? What do they like? What don’t they like? Who or what else do they talk about? The answers to these questions reach beyond brand and even marketing.
Marketing Insider Group
FEBRUARY 11, 2019
When content marketers see results, there are two clear reasons for it. According to Content Marketing Institute, 85 percent of successful content marketers credit their success to better content creation, and 72 percent attribute success to the implementation or revision of a content marketing strategy. Assuming you’ll work out the efficiency piece with practice and […].
Adobe Experience Cloud Blog
FEBRUARY 11, 2019
Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing, it’s time for marketers to take control of the revenue process. The time is now to earn the respect of our organizational peers.
Content Marketing Institute
FEBRUARY 14, 2019
Your prospects are online all day, consuming a lot of media. But how do you reach them with your media and your message? Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns. Continue reading → The post What You Need to Know About Native Advertising appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Bannerflow
FEBRUARY 11, 2019
In our recent State of In-housing report , 96% of top-level marketers believed that tech was driving the in-house movement. Yet what is it about advertising technology that has enabled the in-house revolution in marketing? Well, we have it figured out. Here are our top 3 reasons: 1. Efficiency is fuelling change . Greater efficiency is a top 5 reason for brands moving their marketing in-house. .
Marketing Insider Group
FEBRUARY 14, 2019
We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one. Investing in new technology is […]. The post 5 Benefits of AI for Digital Marketers appeared first on Marketing Insider Group.
Traackr
FEBRUARY 14, 2019
We sat down with Joel Backaler to talk about IM best practices and why it has to be considered as a global asset for your business
Content Marketing Institute
FEBRUARY 11, 2019
Where do they find the time? Paragons of productivity in content marketing share their secrets to help you tackle that seemingly endless list of tasks. Take a moment (and a breath) to peek over their productive shoulders. Continue reading → The post 8 Tips (and a Few Tools) for Getting S**T Done appeared first on Content Marketing Institute.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Litmus
FEBRUARY 11, 2019
With an average ROI of 38:1, email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) by a long shot. When done right, email marketing drives business results like no other channel does.
Marketing Insider Group
FEBRUARY 12, 2019
“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […].
Moz
FEBRUARY 12, 2019
Posted by TheMozTeam This post was originally published on the STAT blog. This week, we're taking a deep dive into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features , the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects.
Content Marketing Institute
FEBRUARY 13, 2019
Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading → The post Do Agencies Practice the Content Marketing They Preach? [New Research] appeared first on Content Marketing Institute.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Litmus
FEBRUARY 13, 2019
A lot of you have been asking—whether over Slack, Twitter, or email—about Litmus Live , the ultimate event for email folks of all stripes. Some of you have attended in the past and some have heard the rumors of how awesome it is. While we’ve mostly been asking for patience and pointing people to sign up for our email newsletter for updates, those days are officially over.
Marketing Insider Group
FEBRUARY 13, 2019
The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.The digital marketing landscape is constantly changing, which means B2B lead […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.
Duct Tape Marketing
FEBRUARY 12, 2019
What Sport Can Teach Us About Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Alan Stein, Jr. Podcast Transcript. Today’s guest on the podcast is Alan Stein, Jr. He is a corporate performance coach, speaker, and author of the book Raise Your Game: High Performance Secrets From the Best of the Best. Stein began his career as a basketball performance coach for some of the most elite athletes in the game, and has since expanded his work to include c
Moz
FEBRUARY 10, 2019
Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Zumvu
FEBRUARY 12, 2019
An eCommerce website is considered a hub of numerous products to attract potential customers and turn them into regular buyers.
Marketing Insider Group
FEBRUARY 13, 2019
Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently. To get your best and most important work done, you must make time […]. The post 4 Best Time Management Tips for Busy Entrepreneurs appeared first on Marketing Insider Group.
Duct Tape Marketing
FEBRUARY 13, 2019
Why Your Site Must Switch to HTTPS (And How to Do It) written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on HTTPS. Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol.
Moz
FEBRUARY 13, 2019
Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Unbounce
FEBRUARY 11, 2019
Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.). Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?
Hubspot Marketing
FEBRUARY 12, 2019
In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. And it definitely wasn’t the last time I’d hear about it. YouTube has experienced explosive growth since it was founded in an office garage in 2005.
Duct Tape Marketing
FEBRUARY 9, 2019
Weekend Favs February 9 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Moz
FEBRUARY 10, 2019
Posted by KameronJenkins When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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