Adobe Experience Cloud Blog
JUNE 23, 2017
Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should Marketers Invest in Influencer Marketing?
Marketing Insider Group
JUNE 19, 2017
Your blog either has that all important ‘it’ factor, or it doesn’t. You’re either generating significant leads from your posts or not. If you’re not, you’re also missing out on an exponentially beneficial competitive advantage that other businesses are enjoying. B2B marketers garner 67 percent more leads when they use a blog than when they […].
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Duct Tape Marketing
JUNE 18, 2017
5 Steps to Restart, Recharge and Revive Your Marketing Right Now! written by John Jantsch read more at Duct Tape Marketing. Let me ask you a rather blunt question – Are you on track to meet your goals this year? If you are reading this on a Sunday, you might be wondering why I chose to post today. (If you didn’t get to this until Monday then let’s get the week started!).
Zumvu
JUNE 21, 2017
CRM implementation. A long, sometimes challenging process, but one that’s crucial to the growth of your business. Ready or not, lets dig into the best practices for ensuring your CRM implementation is a streamlined success.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Adobe Experience Cloud Blog
JUNE 21, 2017
As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details. Many factors can deter someone from submitting a form, including the unwillingness to provide contact information. Here are some content design strategies and tips that you can employ today to effectively nudge people toward conversion: Just Say ‘No’ to D
Marketing Insider Group
JUNE 19, 2017
Growing a small business is tough. Once you’ve reached out to your immediate family and friends and encouraged them to share your new business with their networks, it’s common for new businesses to hit a wall. Especially when you’re just starting out, you don’t have a ton of extra cash to put towards marketing. So […]. The post 8 Ways to Get Media Mentions for Your Small Business appeared first on Marketing Insider Group.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
JUNE 18, 2017
If you buy and sell domains online or have registered a good number of domains for business but are not using those domains, you are sitting on a huge potential that is being poorly utilized or even wasted.
Adobe Experience Cloud Blog
JUNE 20, 2017
In a blog post earlier this year, I introduced the concept of the Engagement Economy , which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed than ever because of the informational convenience and convergence of search, social, blogs, video, and hundreds more easily accessible digital touchpoints.
Marketing Insider Group
JUNE 21, 2017
Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […].
Duct Tape Marketing
JUNE 23, 2017
Why Customer Experience Is the Key to an Amazing Business written by John Jantsch read more at Duct Tape Marketing. In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Adobe Experience Cloud Blog
JUNE 19, 2017
A little about me: I enjoy cooking, so I go grocery shopping once a week. I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. Fewer cashiers worked the registers. Lines swelled with dissatisfied patrons and I slowly realized I was spending as much time waiting to pay as I was actually shopping.
Adobe Experience Cloud Blog
JUNE 22, 2017
Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the creatives (icon, screenshots, and video), need to be visually appealing and relevant to users to improve conversion.
Marketing Insider Group
JUNE 22, 2017
Lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for […].
Marketing Insider Group
JUNE 21, 2017
In the “Ultimate Sales Machine”, Chet Holmes mentions that only 3% of your target market is ready to buy! 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. When it comes to LinkedIn […]. The post How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere appeared first on Marketing Insider Group.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
JUNE 20, 2017
While Snapchat is wildly popular with individual users – it reached the 100 million daily active user mark at the end of 2016 and has ballooned to 161 million since then – businesses are only now catching on to the potential. Until last year, it was still Facebook, Twitter, and LinkedIn which got the most […]. The post Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 19, 2017
We all want to get to know our customers better. If we could wave magic wands and have customers walking directly into customized products and services tailored with them specifically in mind, we would. Unfortunately, business – and life – does not work that way. To understand our customers better, we need systems in place […]. The post Customer Segmentation Basics Explained appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 23, 2017
For the 128th episode of The Marketing Book Podcast, I interviewed Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine. One of the biggest concerns of content marketers is their ability to produce enough content. In Powering Content, Laura Busche shows you how to scale the content production process with an emphasis […].
Marketing Insider Group
JUNE 23, 2017
Collaboration has evolved. What used to involve getting a few people around a table to plan, and then sending them off into the field, has now become much more dynamic and sophisticated. Here's how you and your organization can get collaboration right in 2017. The post Getting Collaboration Right in 2017 appeared first on Marketing Insider Group.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
JUNE 22, 2017
Despite all the advancements in data security, most companies are still vulnerable. Last year, 80 percent of US businesses were compromised, according to Microsoft Office’s – most of them small businesses. The post The Future of Security – How Vulnerable Is Tomorrow’s Data? appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 22, 2017
What is intuition, anyway? Sure, we aspire to do something exceptional, and we can’t stand all that average noise created by the endless “hacks” and “cheats” and “secrets” out there. We know there’s a better way. Our gut is telling us something — maybe. Is it really our gut? But here’s our big question this week: […]. The post What Is Intuition?
Marketing Insider Group
JUNE 20, 2017
In a webinar for the GetResponse Automation Hub, Michael Brenner, keynote speaker, author of The Content Formula, and CEO of Marketing Insider Group, joined us to discuss the content driver for marketing automation. Content marketing is a driver for success in marketing automation. In fact, marketing automation creates a need to understand how to create […].
Duct Tape Marketing
JUNE 20, 2017
7 Must Have Elements of Every Small Business Website written by John Jantsch read more at Duct Tape Marketing. In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
JUNE 21, 2017
Find Out Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Dean. I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO.
Duct Tape Marketing
JUNE 21, 2017
How to Use Content to Generate a Steady Flow of Leads written by John Jantsch read more at Duct Tape Marketing. In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.
Duct Tape Marketing
JUNE 22, 2017
How to Build a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Kim Doyal. It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know.
Duct Tape Marketing
JUNE 22, 2017
How to Perfect Your Lead Generation Follow-up written by John Jantsch read more at Duct Tape Marketing. In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
JUNE 17, 2017
Weekend Favs June 17 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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