Adobe Experience Cloud Blog
MARCH 11, 2020
Trust has never been unimportant in business, but it has also never been more important. Human relationships breathe the air of trust, within organizations, with colleagues, co-workers, partners, suppliers, clients, and customers. Within your organization, trust is what keeps business moving. Stephen M.R. Covey wrote a whole book about it called The Speed of Trust.
Hootsuite
MARCH 11, 2020
Snapchat launched in 2011. And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. That’s because, as of January 2020, 218 million users were active on Snapchat each day.
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Neil Patel
MARCH 10, 2020
Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier.
Content Marketing Institute
MARCH 10, 2020
For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore. Continue reading → The post 5 Ways to Create the Most Valuable Content for Your Audience appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
MARCH 9, 2020
The search marketing industry is built to run like a macroeconomy. What do I mean by that? Search results are resources. . Websites are businesses. . Users are people. . Supply and demand are in effect. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy.
Hootsuite
MARCH 11, 2020
LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MARCH 9, 2020
On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy. Continue reading → The post Should Engagement Really Matter to Marketers Anymore? appeared first on Content Marketing Institute.
Search Engine Journal
MARCH 10, 2020
Let's dive into four ways social media can be used to improve your content marketing efforts. The post 4 Ways to Improve Your Content with Social Media via @kristen_vaughn appeared first on Search Engine Journal.
Sprout Social
MARCH 11, 2020
If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate.
Hubspot Marketing
MARCH 12, 2020
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear. The next week, while I was watching E!, "Keeping Up With the Kardashians" came on, and Kim was shown modeling for a SKIMS photoshoot.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
MARCH 11, 2020
76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more. Continue reading → The post Tech Marketers Reveal Their Secret Weapons [New Research] appeared first on Content Marketing Institute.
Search Engine Journal
MARCH 12, 2020
Before you hit publish, give your content a thorough review to make sure it meets these standards of content greatness. The post What Is Great Content? The 6 Standards of Content Greatness via @ashleymadhatter appeared first on Search Engine Journal.
Sprout Social
MARCH 12, 2020
By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Social ROI often comes down to the data you collect and how you use it.
Duct Tape Marketing
MARCH 13, 2020
Using Virtual Tools to Engage Your Clients written by John Jantsch read more at Duct Tape Marketing. Recently I sent out a simple message encouraging folks to stay positive and keep pulling for each other and suggesting that you get comfortable using an array of virtual tools to stay top of mind with clients and customers as they get to know virtual you.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
MARCH 12, 2020
Ghostwriters are like introverted ventriloquists, but they can’t hide behind the scenes. And credited authors can’t put their name to content that just magically appears. Both have a role in the collaboration. Continue reading → The post Successful Ghostwriting Demands Collaboration, Not Magic appeared first on Content Marketing Institute.
Search Engine Journal
MARCH 11, 2020
Want to build trust with your audience? Here are expert tips for creating compelling Q&A videos on YouTube. The post How to Make Compelling Q&A Videos to Build Trust in Your Brand via @seocopychick appeared first on Search Engine Journal.
Litmus
MARCH 13, 2020
Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. When you can’t meet face-to-face, your email program can quickly become your most effective channel to create personal connections, bridge social distances, and build lasting relationships. In a digital and mobile world, email is the most personal way to communicate with your subscribers.
Duct Tape Marketing
MARCH 10, 2020
How to Create Your Core Story and Message written by John Jantsch read more at Duct Tape Marketing. When it comes to marketing your business, it pays to have a good story. Storytelling has been around since the dawn of time, and a compelling story has the power to inspire readers, make them think, and motivate them to take action. Creating a core story—one that speaks to the heart of what you do, who you are here to serve, and why—can guide all of your marketing messaging and empower you to conn
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Marketing Institute
MARCH 13, 2020
This week, Robert Rose shares how content teams can be a secret weapon. He challenges an article’s claim that C-suite internal salary ranking shows a decline in marketing’s value. Plus, he talks with Megan Gilhooly about how to get customer data. Continue reading → The post How to Make Content Your Brand’s Safety Net [The Weekly Wrap] appeared first on Content Marketing Institute.
Marketing Insider Group
MARCH 10, 2020
What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog. Thousands of new businesses are founded each year in the US.
Pam Didner
MARCH 12, 2020
Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence. And these principles aren’t limited to the likes of biological processes of memorizing info and making decisions. .
Duct Tape Marketing
MARCH 11, 2020
Cultivating Compelling Communications for Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Justin Brady. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with PR expert, writer, and podcaster Justin Brady. Brady partners with companies in the emerging tech space, designing strategies and crafting stories that reach audiences of millions.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
MARCH 9, 2020
Join this webinar and learn how to stay ahead of the curve when it comes to your clients' content strategy. The post How to Evolve Your Clients’ Content Strategy [Webinar] via @lorenbaker appeared first on Search Engine Journal.
Marketing Insider Group
MARCH 11, 2020
Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. Discover how here. We’ve all heard how important it is to have a positive workplace culture. After all, it costs quite a bit of money to replace unhappy employees. But what you might not know is that when you get it right, your workplace culture can drive performance as well.
Hootsuite
MARCH 12, 2020
bloop bloop blopp. The post Company Updated Test appeared first on Hootsuite Social Media Management.
Moz
MARCH 12, 2020
Posted by rjonesx. We've all been there. You're the SEO on point for a project, and you're also the one tasked with getting great content written well and quickly. And if you don't have an expert at your disposal, great content can seem out of reach. It doesn't have to be. In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Litmus
MARCH 9, 2020
Email marketing is about more than just, well, email. And marketing. Like any other profession or pursuit, most of what we do in the email industry comes down to our relationships with others. Whether it’s our subscribers or stakeholders, how we communicate with people, our daily interactions, and what we learn from each other is what really matters.
Marketing Insider Group
MARCH 9, 2020
Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. In fact, some larger companies – especially those that have been around since dinosaurs walked the earth – still do the bulk of their marketing with traditional TV and print ads.
Duct Tape Marketing
MARCH 12, 2020
How to Start Your Speaking Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Grant Baldwin. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I sit down with speaking expert Grant Baldwin. He is a professional speaker himself, a speaking coach and founder of The Speaker Lab, and the author of the new book The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform.
Traackr
MARCH 11, 2020
Our report shows where fashion’s powerhouses fall within their category ranks and provide insight into which brands are successfully leveraging influencers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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