Hubspot Marketing
DECEMBER 10, 2024
SEO for startups can be overwhelming but dont let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster. Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks.
Martech
DECEMBER 9, 2024
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.
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Aspiration Marketing
DECEMBER 10, 2024
Tired of marketing to everyone and converting no one? Traditional B2B marketing often feels like shouting into a crowded room, hoping someone will hear your message. But what if you could have a one-on-one conversation with your ideal customer? That's the power of account-based marketing (ABM). Instead of casting a wide net, ABM focuses your efforts on high-value accounts, tailoring your message to resonate with their specific needs and challenges.
MarketingOps
DECEMBER 10, 2024
B2B organizations have perpetuated an antiquated, fundamentally flawed model of sourcing pipelineone that breeds internal dysfunction, erodes productivity, and completely contradicts the core principles of executing an effective account-based strategy. The broken model? Dividing opportunities into marketing vs. sales-sourced pipeline. This article will explore why its time to abandon sales vs. marketing-sourced pipeline attribution.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Marketing Insider Group
DECEMBER 10, 2024
CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement. This guide will walk you through the steps to set up a CRM email marketing system that generates results.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
illumin
DECEMBER 9, 2024
Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending.
Hubspot Marketing
DECEMBER 12, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of story in marketing. The best marketers and the best brands are the ones telling the best stories. However, I believe most brands are telling the wrong story And it's costing them millions.
Backlinko
DECEMBER 9, 2024
In the early days of SEO, reciprocal links were a big deal. Nowadays, search engines like Google are a lot wiser to link manipulation. But people still debate whether reciprocal links help or hurt your SEO. They can boost your sites visibility, but if youre not careful, they might lead to penalties. This guide will teach you when (and how) to use reciprocal links safely in 2025 and when to avoid them altogether.
Martech
DECEMBER 12, 2024
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Sprout Social
DECEMBER 12, 2024
Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.
Marketing Insider Group
DECEMBER 11, 2024
A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In simple terms, A/B testingalso known as split testinginvolves creating two versions of an ad with slight differences to see which one performs better. This method allows advertisers to make data-driven decisions instead of relying on guesswork. The result is more impactful and engaging ads.
Hubspot Marketing
DECEMBER 12, 2024
Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not.
Martech
DECEMBER 9, 2024
When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They dont tell you what part of the creative is connecting with people. Is it the copy, the images, the audio? And while A/B testing can shed some light, it doesnt get to a granular level.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Customers.ai
DECEMBER 11, 2024
It’s a sad fact that 98% of your website visitors will leave without doing anything. No purchases, no sign-ups, nothing. Thats a massive chunk of potential revenue slipping through the cracks and most brands dont even know who those visitors are. Now throw in privacy updates that block cookies, limit tracking, and make data harder to gather. Suddenly, knowing whos on your site and what they want feels impossible.
Businesses Grow
DECEMBER 9, 2024
I’ve had the honor of working with some mega brands on their community strategies. There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities.
Exposure Ninja
DECEMBER 12, 2024
Look around. You’ll notice something happening in your Google Analytics – organic traffic from traditional search might be slipping. But here’s what’s really interesting: ChatGPT mentions are probably showing up in your referral sources. Welcome to the next evolution of search. We’re seeing a fundamental shift in how people find information online.
Martech
DECEMBER 12, 2024
About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Here’s how to do that. Why do both? Have you ever seen a champion heavyweight win a fight with one hand? Of course not.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Customers.ai
DECEMBER 11, 2024
Tons of people visit your website daily, but most of them leave without saying a word. No sign-ups, no purchases, not even a friendly hello. Just silence. Thats revenue walking out the door! Now imagine knowing exactly who those visitors are – their names, emails, company info, and more – all before they bounce. Sounds pretty awesome, right?
Aspiration Marketing
DECEMBER 12, 2024
While content is a significant aspect of digital marketing today, the rules of the game are constantly changing, making it difficult for marketers to keep up. As such, Google's focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) has become paramount. These guidelines directly impact how your content ranks and performs. In this blog, we'll explore the significance of EEAT, unravel its complexities, and equip you with actionable strategies to elevate your content.
Lusha
DECEMBER 9, 2024
it takes a lot of work to get potential clients’ attention. Old-fashioned outbound lead generation often fails. Sales teams need help with missed connections, poor-quality leads, and wasted resources. This slows down business growth and limits income potential. But what if you could make your outbound efforts work better? By using a smart, data-driven approach, you can unlock the real power of outbound lead generation.
Martech
DECEMBER 9, 2024
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
SocialPilot
DECEMBER 11, 2024
There are many upsides to displaying your customers positive Google reviews on your website. When people visit your website, what they see will leave a lasting impact on them. 87% of the time , whether someone decides to visit you again depends on your reviews. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers.
Customers.ai
DECEMBER 9, 2024
Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Ecommerce success isnt about having the flashiest ads or the trendiest products.
Exposure Ninja
DECEMBER 11, 2024
Loading the Elevenlabs Text to Speech AudioNative Player… TL;DR Generative Engine Optimisation, or GEO, is about getting your content featured in AI responses, like when someone asks ChatGPT a question. Unlike traditional SEO where you’re trying to rank in Google, with GEO you want AI to reference your content as a trusted source. It’s becoming crucial because more people are using AI for search, and if you’re not optimising for it, you’re missing out on massive vis
Martech
DECEMBER 11, 2024
Google Ads users are seeing a new Video option in the Assets section. Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
verse.ai
DECEMBER 12, 2024
How to Warm Up Cold Leads, Aged Leads, and New Leads with Effective Engagement So youre generating leads for your sales teambut whats next? Though you may have produced enough interest to draw them to your website, 96% of website visitors are not ready to buy. With successful lead generation, its crucial that you get the next steps to engagement rightfor every lead.
Customers.ai
DECEMBER 9, 2024
Can you believe that TikTok, the app that turned dance challenges into a cultural phenomenon and ad revenue powerhouse, is now at the center of a heated Supreme Court battle? How did we get here? It all started with rising concerns about data security and TikToks connection to Chinas ByteDance, sparking calls for a nationwide ban. Fast forward and the debates now escalated to the highest court in the land.
Lusha
DECEMBER 9, 2024
You’re excited about launching a new product or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketing plans to making important investments.
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