Practical eCommerce - Marketing
DECEMBER 12, 2023
This installment of our annual rundown of notable marketing includes campaigns from McDonald's, Dunkin', Heineken, Apple, Coca-Cola, Pepsi, and more. The post 10 Outstanding Marketing Campaigns from 2023 appeared first on Practical Ecommerce.
CopyBlogger
DECEMBER 12, 2023
Even if you create the best piece of content possible, it won’t perform well if nobody finds it. Relying entirely. Continue Reading The post 10 Content Promotion Strategies That Work (With Examples) appeared first on Copyblogger.
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Calvyn Lee Blog
DECEMBER 10, 2023
Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. In this article, we’ll break down each of the four Ps into an easily understandable format you can use to thrive.
Aspiration Marketing
DECEMBER 13, 2023
In today's competitive digital landscape, attracting visitors to your website is crucial, and understanding where that traffic comes from is equally essential. Referral traffic, a key component of this equation, brings visitors from external sources. Let's discuss this form of traffic and why it's so important.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Martech
DECEMBER 12, 2023
After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that const
Aspiration Marketing
DECEMBER 13, 2023
Are you stuck in tech growth limbo? Drowning in a sea of marketing possibilities? Don't worry, we've got you covered. This comprehensive blog explores the connection between strategic goal-setting and technology advancement, providing actionable insights for businesses aiming to thrive.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
DECEMBER 11, 2023
We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. In the other corner, we have rookie Threads, who’s betting big on user control and wants everyone to play nice. Can X maintain its dominance and keep you scrolling for more?
Martech
DECEMBER 13, 2023
Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is.
Hootsuite
DECEMBER 12, 2023
Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.
Aspiration Marketing
DECEMBER 14, 2023
As a CRM plays a crucial role in customer interactions, migrating your CRM platform to HubSpot can be a strategic shift for your business. With these tips, you can unlock the door to a world of enhanced features and capabilities, ensuring your data finds a new home that aligns effortlessly with HubSpot’s dynamic structure.
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Social Media Examiner
DECEMBER 14, 2023
Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? In this article, we’ll explore how to clearly convey your marketing value using analytics. Why Should Marketers Focus on More Clearly Conveying Their Metrics? In the digital age, everyone has access to data. But […] The post How to Clearly Convey Your Marketing Value to Your Boss or Clients appeared first on Social Media Examiner.
Buffer Marketing
DECEMBER 14, 2023
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats,
Hubspot Marketing
DECEMBER 14, 2023
As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just one way to leverage AI tools into your day-to-day workflow as a blog writer.
Aspiration Marketing
DECEMBER 11, 2023
Many small businesses depend more on local SEO than they know. Their Google Business Profiles, for example, can generate more leads than their website. Plumbers, roofers, and many trade gigs that often require an "emergency" intervention need to dominate the local search results in order to become relevant. But it's not just for these types of businesses.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Social Media Examiner
DECEMBER 12, 2023
Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube User Experience You Tab on Mobile YouTube has introduced a new “You” tab in their main app that gives users easier […] The post YouTube Updates: Product Drops, Comment Features, Revenue Analytics, and More appeared first on Social Media Examiner.
Sprout Social
DECEMBER 15, 2023
It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods.
Martech
DECEMBER 14, 2023
Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Why we care. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024.
Aspiration Marketing
DECEMBER 12, 2023
In the dynamic landscape of modern sales and marketing, HubSpot Sales Hub is a powerful ally for businesses seeking to elevate their customer engagement and revenue generation strategies. Join us in this guide as we unlock the full potential of HubSpot Sales Hub for your organization.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Social Media Examiner
DECEMBER 13, 2023
Want to give your marketing agency a competitive edge with AI technology? Wondering how to find the people and choose the AI tools that are best suited to your needs? In this article, you’ll discover a framework for integrating AI tools and technology into your agency’s processes. Why Your Agency Must Reckon With AI We […] The post How to Get Your Agency Ready to Use AI appeared first on Social Media Examiner.
Hubspot Marketing
DECEMBER 13, 2023
Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028.
Search Engine Land
DECEMBER 14, 2023
“Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. That wasn’t a typo; it’s been nearly 10 years!
Buffer Marketing
DECEMBER 11, 2023
I’ve attempted to get verified on Instagram about three times over the past few years and — as awkward as it is to admit — been rejected every single time. So when Meta, the company that owns Instagram, introduced Meta Verified , a monthly subscription that will give you that coveted blue checkmark on Facebook, Instagram, or both, my interest was piqued.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Practical eCommerce - Marketing
DECEMBER 10, 2023
Emotions drive most purchase decisions, not product specs or features. The post The Key to Successful Advertising appeared first on Practical Ecommerce.
Hubspot Marketing
DECEMBER 12, 2023
I'm writing this while sipping coffee made by Emma Chamberlain's French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer , but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become the new playground for creators and influencers?
Search Engine Land
DECEMBER 15, 2023
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers. The agency has coined this capability “Active Listening” and has been actively pitching this service it to advertisers, showcasing the feature on its we
Calvyn Lee Blog
DECEMBER 12, 2023
The business model canvas (BMC) is a popular framework invented by Alex Osterwalder for visually representing a company’s core business model on a single page. This article will provide an in-depth explanation of the BMC, including an overview of business models in general, a walkthrough of the nine key components of the BMC, and examples for applying it to a hypothetical furniture business.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Buffer Marketing
DECEMBER 12, 2023
Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed.
Aspiration Marketing
DECEMBER 10, 2023
Headlines are a crucial element of any successful blog post. Headlines are the first your visitors see; they get people to click on your content and can make or break your success, the difference between a great blog and a mediocre one. It's estimated that, on average, 8 out of 10 people will only read your headline. The other two will scroll through and read the article.
Martech
DECEMBER 13, 2023
Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is rarely simple. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.
Calvyn Lee Blog
DECEMBER 11, 2023
YouTube has implemented aggressive new restrictions against ad blocker users, including account suspensions and potential legal action. However, this crackdown will likely backfire and drive users away from YouTube. (refer my previous articles: YouTube’s Ad Blocker Crackdown Backfires as Viewers Install Better Blockers ) YouTube is escalating its fight against ad blockers by harshly penalizing users.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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