Neil Patel

DECEMBER 4, 2020

Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard.

Product

Hootsuite

DECEMBER 3, 2020

How do you know I’m serious about sharing information about setting up Instagram Business accounts ? I had “ Taking Care of Business ” playing in my head the entire time I was writing this article and didn’t even complain once. Yes, it’s annoying to have Canadian legends Bachman Turner Overdrive essentially living in your brain. Yes, some might call me “hero” for overcoming this distraction to get you all the gritty details about Instagram Business profile management and maintenance.

Advertisers

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Not to mention, social media doesn’t slow down for your busy schedule, vacation plans, appointments or even a pandemic.

Management

Content Marketing Institute

DECEMBER 2, 2020

Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading → The post How to Create a Performance Dashboard for Your Content Team [Tools] appeared first on Content Marketing Institute.

Content Marketing

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Neil Patel

DECEMBER 3, 2020

Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with all these changes and regularly updating your website is something you might not have time for.

SEO

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, mo

Branding

Content Marketing Institute

DECEMBER 1, 2020

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

Management

Neil Patel

DECEMBER 2, 2020

Building a business is thankless, difficult work. Sometimes, you just wish you had a little breathing room. Usually, business owners have an idea of how they’d like to scale and grow their business. The only problem? Capital. There’s just not enough money to drive the growth they’d like to see. It’s around this time that some businesses start to consider startup funding.

Product

Hootsuite

DECEMBER 1, 2020

Let’s face it. Facebook is just one part of your marketing strategy. You have so many other things to do, not to mention a life you want to enjoy. And you have only 24 hours in the day. That means it’s time to look at automating some of your Facebook marketing efforts. One of the first, easiest things you can do right now is start using a Facebook auto poster to automatically publish your posts.

Analytics

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Hubspot Marketing

NOVEMBER 30, 2020

A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Writing about your professional background for the first time may feel challenging or awkward, but it doesn't have to be.

Thought Leadership

Content Marketing Institute

NOVEMBER 30, 2020

You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.

Content Marketing

Neil Patel

DECEMBER 2, 2020

In today’s global marketplace, it’s a great time to be a consumer. The rise of e-commerce means more and more businesses are striving to get the consumer’s attention, offering better prices and services just to keep them interested. With online sales representing 16 percent of total retail ad spend , business owners don’t want to leave money on the table.

Product

Search Engine Journal

NOVEMBER 30, 2020

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows marketers should pay attention to. The post Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer appeared first on Search Engine Journal.

Digital Marketing

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Sprout Social

NOVEMBER 30, 2020

No one could have predicted everything that happened in 2020. However, one thing we can all agree on is that the only way out is through overcoming these challenges. We pivoted quickly when plans changed, and we innovated by adapting the way we work. We also had to practice patience in order to learn from the unknown. Now, many people in the workplace are approaching almost 10months of work from home life— so it’s reasonable to expect some fatigue and lack of motivation. .

Energy

Content Marketing Institute

DECEMBER 3, 2020

Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading → The post The 9 Awful Circles of Content Operations Hell appeared first on Content Marketing Institute.

Content Marketing

Neil Patel

DECEMBER 1, 2020

In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain.

Target Market

Hootsuite

NOVEMBER 30, 2020

We’re approaching the end of 2020, and what a year it’s been. From the Australian bushfires to the COVID-19 pandemic, and the outcry against racial inequality resulting in the Black Lives Matter movement gaining global momentum, day to day life has changed for many of us. Our ability to connect authentically online has become more important than ever.

Transform

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience.

Social Media Marketing

Search Engine Journal

DECEMBER 2, 2020

Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts. The post How to Use Your Content Marketing to Seed Your Lookalike Audiences via @GaryLHenderson appeared first on Search Engine Journal.

Content Marketing

Neil Patel

DECEMBER 1, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The right image convinces a conference room instantly. Sell that new client, get your boss’s approval, and rally the team behind you. Data visualization tools turn a whole mess of numbers into a crisp image that says it all.

Non-Profit

Rock Content

DECEMBER 4, 2020

When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. It’s this “outfit” that users evaluate your presence by. The visual message has to evoke the right emotions and interest in a few seconds to increase the number of followers, subscribers, or even clients.

Fashion

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Sprout Social

NOVEMBER 30, 2020

Interested in entering a foreign market? In a day-and-age dominated by digital commerce and worldwide shipping, borders shouldn’t hold back your growth. Heck, the global ecommerce space is projected to grow to a staggering $4.5 trillion by next year. Couple that with the fact that nearly 2 billion people made an online purchase in 2019. However, tapping into a foreign market isn’t as easy as flipping a switch.

Shipping

Marketing Insider Group

NOVEMBER 30, 2020

Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They try to fight every day to do work they can be proud of. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. And how we help them solve for those challenges.

Content Marketing

Neil Patel

DECEMBER 1, 2020

Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.

Social Media Marketing

Rock Content

NOVEMBER 30, 2020

Google is already such an intricate part of people’s lives that many of us chat directly with it. Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person. But it is worth remembering: Google is made of algorithms. And it’s one of those algorithms — Google BERT — that helps the search engine understand what people are asking for and brings the answers they want.

Transform

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Content Marketing Institute

DECEMBER 4, 2020

This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him. Continue reading → The post Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap] appeared first on Content Marketing Institute.

Branding

Marketing Insider Group

DECEMBER 2, 2020

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. They are promising to help sales and marketing teams avoid: Wasting time with prospects that will never become customers as they will help you focus time, money, and resources on companies that are showing real interest and intent in investing in a particular solution to fix their challenges.

Thought Leadership

Neil Patel

NOVEMBER 30, 2020

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business.

SEO