Hootsuite

SEPTEMBER 17, 2020

Using Google Ads might be the best decision you make for your business. This is not an exaggeration. People use Google to search 3.5 billion times a day. Each search offers opportunities for you to get your brand in front of more users. This means increasing leads, conversions, and sales. That’s where Google Ads comes in. Google Ads allow you to advertise and promote your products and services when users search relevant keywords.

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Content Marketing Institute

SEPTEMBER 17, 2020

Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond. Continue reading → The post These Content Marketing Rules Are Made to Be Broken appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing 145

Neil Patel

SEPTEMBER 17, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best VoIP phone services create exceptional customer experiences. And exceptional customer experiences work wonders for your bottom line. Imagine this: a potential customer calls the sales number listed on your website. Six states away, a personal cell phone rings.

Price 145

Price Communications Customer Journey Customer 145

Hubspot Marketing

SEPTEMBER 17, 2020

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business. With 140 million estimated monthly active businesses across Instagram, Facebook, and WhatsApp and over 200 million Instagram users visiting at least one business profile daily , it makes sense.

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Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hootsuite

SEPTEMBER 16, 2020

Mistakes happen. Instagram mistakes, unfortunately, happen in public. To avoid the unique humiliation that comes with an Instagram faux-pas, read on to discover the 13 most common blunders brands make on the social platform—and, more importantly, how to avoid them. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. 1.

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Litmus

SEPTEMBER 16, 2020

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail. And other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying it… Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

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Content Marketing Institute

SEPTEMBER 15, 2020

Time fades away. Unforgettable messages endure. How? They’re made to stick, as Chip and Dan Heath noted in their marketing classic. Let’s look at five sticky tips along with examples so your content adheres better. Continue reading → The post How to Get Your Content to Stick appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing 145

Hootsuite

SEPTEMBER 16, 2020

15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops. This is the latest Facebook update and, by far, the biggest jump into ecommerce after Facebook Marketplace and Shop Pages.

Product 145

Product Shipping eCommerce Marketers 145

Sprout Social

SEPTEMBER 15, 2020

While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. However, as it goes with any social media platform, you need to have clear insight into whether your efforts are paying off or not.

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Neil Patel

SEPTEMBER 17, 2020

It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users , and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Marketing Insider Group

SEPTEMBER 16, 2020

You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. . It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy !

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Real Estate User-Generated Promotion Marketing Strategy 145

Hootsuite

SEPTEMBER 15, 2020

Staring at your phone’s tiny screen and typing on its tiny keys to reply to each Instagram DM you receive is not the most efficient way to interact with your customers. But those days are over. As of April 2020, any Instagram user in the world can send an Instagram DM online, from their PC or Mac, as well as from their phone. *Sliding into your DMs*.

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Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Marketing Strategy 145

Marketing Strategy Marketers Marketing Customer loyalty 145

Neil Patel

SEPTEMBER 16, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Content Marketing Institute

SEPTEMBER 14, 2020

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix. Continue reading → The post Reinventing With Content: 3 Brands Find New Paths appeared first on Content Marketing Institute.

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Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on

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Marketing Insider Group

SEPTEMBER 17, 2020

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. This trend will continue even beyond the pandemic because the benefits of hosting events online have now become more obvious than ever.

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User-Generated Education Product Place 143

Neil Patel

SEPTEMBER 15, 2020

Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Content Marketing Institute

SEPTEMBER 16, 2020

Reliance on productivity tools can mask operational concerns that lead to low content quality and sub-par team performance. Focus on these four concepts to improve productivity, energize creativity, and stay focused. Continue reading → The post 4 Ways to Get the Most From Your Content Marketing Operations appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing Product 143

Hootsuite

SEPTEMBER 14, 2020

Looking for a list of the best Facebook Ad tools for your next campaign? It’s here. Whether you just started a Facebook Ads campaign or you’ve been running it for years, there are tools on this list you’ll want to have ASAP—even if you won’t use them right away. These tools will save you more time, money, and energy than you can even imagine. They also help you create a successful advertising campaign with more traffic, more leads, more conversions—you name it.

Energy 145

Energy Analytics Social Media Marketing Advertising 145

Search Engine Journal

SEPTEMBER 17, 2020

Want to create or present amazing webinars? Here are 41 tips on webinar strategy, planning, marketing, hosting, and presenting that can help you succeed. The post The Ultimate Guide to Webinars: 41 Tips for Successful Webinars via @MrDannyGoodwin appeared first on Search Engine Journal.

Marketers 141

Marketers Marketing Content Marketing 141

Neil Patel

SEPTEMBER 12, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career. That life-changing decision comes down to what website builder you decide to use. Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics.

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Digital Marketing Marketing Strategy B2C Marketers 134

Rock Content

SEPTEMBER 17, 2020

As the devices we use to browse the web change, the pages we access also need to transform. Luckily, technology has evolved enough to propose a great way to make sure content is displayed correctly no matter what you are using: responsive web design. In the past, there were attempts at keeping a parallel mobile version for our websites. That seemed like a good idea at first but it essentially doubled the attention our content needed while also fragmenting our audiences.

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Transform Customer Marketing Marketers 128

Search Engine Journal

SEPTEMBER 13, 2020

In content creation, great is the new mediocre. Consider these 10 specific elements if you want to step beyond mere greatness in your content. The post Stop Saying ‘Create Great Content’ – Say This Instead via @MrDannyGoodwin appeared first on Search Engine Journal.

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Content Marketing Marketers Marketing 128

Neil Patel

SEPTEMBER 14, 2020

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers

Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger.

Education 111

Education Marketers Marketing Email Marketing 111

Rock Content

SEPTEMBER 14, 2020

If you’re searching for pagespeed tools for your page, you found it. Did you know that having a great digital experience for your website’s visitors is the best way to ensure more views, retain more of the traffic, and be more relevant in search engines? A vital part of a successful, engaging WordPress site is its performance: how quick it loads, how responsive it is, and how fast it can grab the user’s attention.

SEO 128

SEO Digital Marketing Branding Marketing Strategy 128

Litmus

SEPTEMBER 17, 2020

Yesterday, Apple released iOS 14. And, today it’s available for testing in Litmus. While on the surface, it doesn’t look like there’s much for email marketers to be aware of, we did some digging and unearthed 3 key things we think you need to know. Adoption rates are fast. Unlike Android, adoption rates for new iOS versions are incredibly fast. When iOS 13 was released, 50% of all Apple users were already using it within 2 months.

Marketers 111

Marketers Marketing Email Marketing Analytics 111

Neil Patel

SEPTEMBER 14, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Without customers, your business wouldn’t exist. I guess it could… but you wouldn’t last long without a stream of revenue helping you keep the lights on. Because of that, it’s critical to understand how your customers behave and what they want from you.

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding