Adobe Experience Cloud Blog

MAY 7, 2021

We are still in the grips of a new working world, making it essential we continue to work from home if we can. We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Content Marketing Institute

MAY 6, 2021

No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also a good way to get your content in front of more people in formats they might prefer better. Continue reading → The post 7 Ways to Repurpose Content and Grow Your Customer Base appeared first on Content Marketing Institute.

Customer 145

Customer Content Marketing Marketing Marketers 145

Hootsuite

MAY 3, 2021

UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel. And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field. The reason you need a niche is to start out as a micro influencer in your particular niche.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Litmus

MAY 4, 2021

You might’ve heard about modular email templates for years but haven’t made the jump. Or maybe you’re new to the idea. So what exactly are email modules and should you use them? The simple answer is yes, and unlike other questions in email, there’s no “it depends.”. 52% of email teams spend two or more weeks to produce an email from beginning to end according to our State of Email Workflows report.

Product 143

Product Place Branding Email Marketing 143

Content Marketing Institute

MAY 3, 2021

In between the content pieces that hit the mark, you’ve probably published a few that didn’t. Is it ever worth spending time to optimize those duds? These six steps will help you decide. Continue reading → The post 6 Steps to Help You Decide Whether to Optimize Your Failed Content appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Marketing Marketers 142

Neil Patel

MAY 3, 2021

Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status. What’s in a story, though?

Branding 144

Branding Transform Communications Product 144

Sprout Social

MAY 4, 2021

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick and mortar businesses. Now executives are all in on digital transformation. . How can you strategically take advantage of this new revenue opportunity?

eCommerce 139

eCommerce Retail Transform Shipping 139

Content Marketing Institute

MAY 5, 2021

People, processes, and technology (also known as content operations) make up the machine that turns your strategy into effective content marketing. Try this basic blueprint to set up a new content operations infrastructure or fine-tuning the one you’ve got. Continue reading → The post Want More Method and Less Madness? Check Your Content Operations appeared first on Content Marketing Institute.

Content Marketing 131

Content Marketing Marketing Marketers 131

Hubspot Marketing

MAY 7, 2021

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. And now, the highly-discussed feature is finally available to all account holders with more than 600 followers. Spaces, which allows Twitter users to listen to and participate in public audio conversations , entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse -- which similarly offers an audio chat room experience.

Marketing 139

Marketing Marketers Promotion Branding 139

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Neil Patel

MAY 6, 2021

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.

Copywriting 142

Copywriting Shipping Price Transform 142

Sprout Social

MAY 6, 2021

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. While Instagram’s platform already offers its regular feed, Instagram Stories and IGTV , it has now introduced yet another facet of its app. To learn more about what Instagram Reels are and how your brand can take advantage of this new feature, we’ve put together a comprehensive guide.

Education 134

Education Place Product Branding 134

Pam Didner

MAY 7, 2021

Facebook. Twitter. LinkedIn. AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. When you wake up in the morning, you may ask Alexa to give you a run-down of your daily schedule. That’s AI at work. When you drive to work using Waze, the app is using a machine-learning algorithm to provide the best route for you.

Customer Journey 121

Customer Journey Marketing Marketers eBook 121

Content Marketing Institute

MAY 7, 2021

Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers. Continue reading → The post Your Content Inspiration of the Week: The Brash, a Bash, and Your Cash appeared first on Content Marketing Institute.

Event Marketing 117

Event Marketing Management Content Marketing Marketing 117

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Neil Patel

MAY 7, 2021

Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The good news is schema validation error notifications offer important information you can use to fix your site. Good SEO is about consistently taking care of the small details, and that’s exactly what Google Search Console errors allow you to do.

Price 137

Price SEO Communications Product 137

Sprout Social

MAY 3, 2021

As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. That is, if they remember to acknowledge it at all.

Branding 122

Branding Education Place Product Marketing 122

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. It needs to engage, inspire, and connect. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment).

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Content Marketing Institute

MAY 4, 2021

Original research is one of those areas where so much can go wrong. The survey experience is one of those potential pitfalls. It may seem like a nice-to-have, but a good survey experience boosts completion and accuracy of results. Continue reading → The post Want Better Results From Your Original Research? Improve the Survey Experience appeared first on Content Marketing Institute.

Content Marketing 108

Content Marketing Marketing Marketers 108

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Neil Patel

MAY 3, 2021

Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy.

User-Generated 132

User-Generated Marketing Marketers Price 132

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. With so many opportunities for leads today to lose interest or potentially bounce to a competitor, reps need all the help they can get to make meaningful impressions on their customers.

CRM 117

CRM Marketing Marketers Communications 117

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. It’s been challenging, no doubt, but it’s also taught us a lot about our ability to think outside the box and adapt to unforeseen circumstances.

Marketing 114

Marketing Marketers Communications Education 114

Industrial Marketer

MAY 4, 2021

No matter what you’re selling, your email list is one of your most important marketing tools. But at some point, we all notice a drop-off in interaction from our subscribers. For industrial sellers, long sales cycles make it particularly common for your leads and buyers to lose interest over time. That means that creating an. Read more » The post How to Use an Email Re-engagement Campaign to Reactivate an Ailing Mailing List appeared first on Industrial Marketer.

Marketing 105

Marketing Marketers Email Marketing Marketing Strategy 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Neil Patel

MAY 7, 2021

One of a for-profit business’s best investments is often their online marketing strategy. Is the same for true for nonprofits? Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing. What Makes Nonprofit Marketing Different From Marketing in Other Fields?

Marketing 128

Marketing Marketers Advertising Advertisers 128

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. We set out to celebrate the people behind brand handles through five award categories: Always On: Celebrated those who knew when to unplug.

Transform 114

Transform Energy Marketing Marketers 114

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. Now, you have to distribute it and expand its reach for maximum exposure. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools.

User-Generated 110

User-Generated Promotion Email Marketing Management 110

Search Engine Journal

MAY 7, 2021

Are you wondering how much to spend for SEO? How to develop a budget? Check out this SEO calculator for answers to those questions. The post SEO Cost Calculator: How Much Should You Budget for SEO Services? appeared first on Search Engine Journal.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Neil Patel

MAY 6, 2021

You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today.

Target Market 112

Target Market Branding Customer Advertising 112

David Meerman Scott

MAY 5, 2021

Lawyers will always tell you to formally trademark, patent, or copyright your idea. After all, you want to protect your intellectual property, right? Well, there is another way. If you want your ideas to spread far and wide, it’s best to let people freely share your work.

Thought Leadership 98

Thought Leadership Market Research Marketing Marketers 98

Diggity Marketing

MAY 6, 2021

When you say never to use the same anchor text twice, does that apply to both external and internal links? Thanks!

SEO 100

SEO 100

Search Engine Journal

MAY 5, 2021

Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities similar to Nextdoor. The post Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect appeared first on Search Engine Journal.

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Communications