Adobe Experience Cloud Blog
DECEMBER 23, 2013
'Author: Jessica Langensand 1. You take unsubscribes personally: 2. You get extremely excited over a good click-through rate : 3. You feel superior if a competitor sends out an email with a typo in it: 4. But when you do…. 5. You enjoy watching your co-workers debate which subject line is better: 6. You feel a sense of satisfaction when you get conclusive results from an A/B test: 7.
Marketing Insider Group
JULY 30, 2013
'Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want.
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Duct Tape Marketing
AUGUST 1, 2013
'5 Reasons Why Every Business Must Be a Learning Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jeff Cobb – Enjoy! Flickr photo credit DaveBleasdale. We are living in a golden age for “self-directed” learning. The Internet has empowered us to search and find information on nearly any topic imaginable, exchange knowledge with experts around the globe, and eve
Adobe Experience Cloud Blog
DECEMBER 20, 2013
'Author: Glen Gow Because buyers are self-educating early in the sales process, the traditional relationship between buyer and sales rep has been turned completely on its head. Today’s buyer knows what products and services are out there, and what people are using to solve their problems. With all of this information at his or her fingertips, buyers have done their research and made their decisions long before a sales rep even enters the picture.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
DECEMBER 18, 2013
'Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.
Adobe Experience Cloud Blog
DECEMBER 26, 2013
'Author: Fab Capodicasa The holiday season is a “make it or break it” time of year for many retailers, which is why I’m baffled when online retailers don’t have an abandoned cart program. If customers add items to their virtual shopping carts, but never make a purchase, why not follow up? Shopping cart abandonment affects both the seller and the buyer.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
DECEMBER 13, 2013
'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. If you’ve begun your Christmas shopping or were brave enough to battle the crowds of Black Friday, you may have noticed little tags with a red “P” in certain stores — specifically at Nordstrom. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.
Adobe Experience Cloud Blog
DECEMBER 16, 2013
'Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on. They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers.
Adobe Experience Cloud Blog
DECEMBER 10, 2013
'Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. You can’t keep all bad data from entering your database, but once it’s in, you need to clean it out. Here are 5 ways to keep your database clean and in compliance. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable.
Adobe Experience Cloud Blog
DECEMBER 6, 2013
'Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails? Are you human? If you answered yes to all of the above questions, it’s quite likely you’ve sent an “oopsie” email to your list. Whether you were moving too fast, multi-tasking, didn’t have a sound QA process in place – whatever – you’ve probably sent an email that included an error.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
DECEMBER 5, 2013
'Author: Dayna Rothman In three and a half seasons, AMC’s The Walking Dead has given us plenty of terrifying moments to remember, but it’s also taught us a few lessons. After this week’s explosive mid-season episode — the last until the season picks back up in February (I personally can’t wait!)— we thought we’d share some of our favorite, marketing-related takeaways.
Adobe Experience Cloud Blog
DECEMBER 3, 2013
'Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. So when the holiday season swings around, I become a walking cliché – the guy who sets out at the last minute, and pays way too much for things that nobody would ever want. I tell you this because we’ve entered that window of holidays and festivals across the world that are critical to many marketers.
Adobe Experience Cloud Blog
DECEMBER 4, 2013
'Author: Rick Siegfried Say “Ian Bocks” 10 times fast. If you’re a marketer who utilizes email as part of their marketing strategy, you probably ended up saying “Inbox.”. But let’s say you read the name “Ian Bocks” on a subject line in your inbox, on an email from Marketo Webinars. It would probably look something like this: [ Delivery Confirmation ] Ian Bocks, Your Email Has Been Delivered.
Adobe Experience Cloud Blog
NOVEMBER 27, 2013
'Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate for the discussion of healthcare.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
NOVEMBER 25, 2013
'Author: Maggie Jones There was some serious swag at Dreamforce this year – from ballpoint pens and branded mints to smart cars and airline vouchers. But as I floated around the expo hall, snapping pictures and surrendering my badge to be scanned, I had to wonder: what makes a piece of swag truly great? And is it pronounced “swag” or “schwag”? Why Swag?
Adobe Experience Cloud Blog
NOVEMBER 22, 2013
'Author: Daniel Ho Facebook advertising is a powerful tool for marketers. The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales. On the downside, Marketers have to adapt their strategies to each upgrade and development – a challenge, to say the least! Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI. 1.
Adobe Experience Cloud Blog
NOVEMBER 26, 2013
'Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. It’s understandable — there’s a lot of noise out there. But if you’re searching for the right things, you can make monitoring social media channels truly valuable. Last month, Martha Stewart made the news — not because of some pumpkin pie recipe, but because she complained about her broken iPad on Twitter.
Adobe Experience Cloud Blog
NOVEMBER 19, 2013
'Author: Raymond Coppinger Behind every great marketer there is a…what? How would you answer that question? My answer isn’t the most glamorous, but it rings true: Behind every great marketer is a talented project manager. Some of the skills any effective marketer needs are obvious, like the ability to understand and make good decisions based on marketing analytics.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
NOVEMBER 15, 2013
'Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What key performance indicators (KPIs) would you use? No need to panic – just be prepared. Here are 10 KPIs that every marketer should be measuring: 1.
Adobe Experience Cloud Blog
NOVEMBER 14, 2013
'Author: Rajiv Kapoor Having worked with 80+ companies on their marketing automation, we’ve seen this scenario repeated over and over: A marketing automation client wants to automate their lead nurturing program , so they create a flowchart. Flowchart nurture programs use “if this, then that” logic – basically, it charts how a lead could potentially move through your sales funnel.
Adobe Experience Cloud Blog
NOVEMBER 11, 2013
'Author: Heidi Bullock It’s official – the bird is the word! #itsgoodtobeJackDorsey. Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. Did you know there are 500 million tweets sent every day?! As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.
Adobe Experience Cloud Blog
NOVEMBER 7, 2013
'Author: DJ Waldow According to Ann Handley, Chief Content Officer at MarketingProfs, the formula for innovative content marketing is…. Useful x Enjoyable x Inspired. Graphically: The Formula for Innovative Content from Ann Handley. As Ann Puts It: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.” So What Do Those Terms Mean?
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Adobe Experience Cloud Blog
NOVEMBER 12, 2013
'Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer.
Adobe Experience Cloud Blog
NOVEMBER 5, 2013
'Author: Paul Rand Today’s post is from Paul M. Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to
Adobe Experience Cloud Blog
NOVEMBER 29, 2013
'Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” 4. You’re an expert at “crisis management,” and feel like you are constantly saving the day. 5.
Adobe Experience Cloud Blog
NOVEMBER 1, 2013
'Author: Carra Manahan 1. You get excited when you cross a certain threshold of likes on your Facebook page. 2. You give yourself a high five when people personally tell you how great one of your social posts was. 3.Coworkers often introduce you to new hires by saying “she (or he) tweets for us.” 4.Yet you know you do way more than just that. 5.You’re not surprised when Facebook announces that they’ve changed their algorithm once again. 6.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adobe Experience Cloud Blog
OCTOBER 23, 2013
'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. So what is it, and what does it do? Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search.
Adobe Experience Cloud Blog
NOVEMBER 4, 2013
'Author: Dennis Bronnikov Recently, Google and Nestle blew away the tech scene by announcing the Android KitKat, the name of Android’s next operating system. This unprecedented co-branding partnership between Google and Nestle fueled buzz for both brands and started a discussion around the future of similar arrangements. What marketing tips could we glean from the Google and Nestle partnership?
Adobe Experience Cloud Blog
OCTOBER 21, 2013
'Author: Phillip Chen There are a thousand ways to skin a cat. Although the saying is rather grotesque, when applied to segmenting your database, it rings nothing but true. A person in an executive role, for example, requires a different piece of content than someone in an intern role. What resonates with one audience doesn’t necessarily resonate with another.
Adobe Experience Cloud Blog
NOVEMBER 9, 2013
'Author: DJ Waldow If you are a seasoned traveler, there isn’t much more boring and mundane – and critically important – than the safety announcements at the beginning of any flight. Most of us “veteran travelers” have them memorized. In fact, I’m waiting for the day a flight attendant calls on me to give the pre-take off presentation. I’m pretty confident I could recite them word for word. ( Please be sure to secure your own oxygen mask before assisting others.).
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
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