Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?
Hubspot Marketing
JANUARY 19, 2024
Content creators are individuals who craft media to entertain or educate viewers. For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase. Not every creator is an influencer, but all influencers are creators.
Let's personalize your content