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Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

Hubspot Marketing

Content creators are individuals who craft media to entertain or educate viewers. For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase. Not every creator is an influencer, but all influencers are creators.

Gen Z 117
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5 Things Marketers Need to Know About Gen Z

Contently B2C

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z 64
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Why creator-led content marketing is the future of search

Search Engine Land

We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. Why their impact is beyond influencing visibility on SERPs – but also breathing new life into the digital PR space and making “search everywhere” not just a concept but a reality.

Gen Z 122
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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Image Source What I like: Any educational and experiential thing, such as academies, courses, and webinars, is a good marketing strategy. Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. The key here is subtlety.

Branding 129
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Marketing

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Gen Z 99
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. But it’s not all altruistic here, babe: People love to see free educational content in their news feeds — and sharing lots of it is one of the oldest strategies in the book to earn trust.

Gen Z 111