Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Adobe Experience Cloud Blog

MARCH 25, 2010

Big lead generation programs like trade shows still play a role, but so do methods that create a steady stream of quality leads such as word of mouth, organic search optimization, and content-based marketing. Nurturing is all about staying in touch with prospects as they educate themselves, until they’re ready to engage with a sales rep.

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Rock Content

AUGUST 25, 2020

Popular content management systems launched “cookie fever” This led almost all professional websites, especially e-commerce shops, to adopt cookies as a feature to optimize navigation on their pages. Re-education about data usage. Read our article about the content experience and see how it can change your marketing!

Transform 75

Transform User-Generated Whitepaper Law 75

Rock Content

JULY 13, 2023

William, 35 years old, married, has a bachelor’s degree in Marketing and a busy professional routine, although he tries to find a balance between work and family. He works as a Marketing Manager for a company that supplies kitchen equipment to restaurants. She is 31 and rents an apartment in a swanky part of New York.

CRM 91

CRM eBook Communications B2C 91

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads.

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Martech

MARCH 22, 2022

Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage. Unlike other channels, marketers need to know the mechanics of message delivery, too. Email manager.

Email Marketing 124

Email Marketing Law B2C Marketing 124

Content Marketing Institute

APRIL 26, 2018

Luke Kintigh and Deb Landau are head of publishing and managing editor, respectively, of iQ by Intel , which features long-form journalistic stories about tech designed to inspire. Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Why this works.

Branding 98

Branding Whitepaper Education Traditional Marketing 98

Hubspot Marketing

AUGUST 9, 2018

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. What You Need to Be a Marketer. Management.

PR 122

PR Marketing Marketers Non-Profit 122

Marketing Insider Group

JANUARY 2, 2013

This is not easy or fast, but is a crucial element of content marketing. Writing educational, helpful content can be useful in building trust. It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. Be the best at something, then write about it. Be personal.

Marketing Strategy 98

Marketing Strategy Whitepaper Content Marketing Marketing 98

Adobe Experience Cloud Blog

JULY 20, 2018

Kimi Corrigan, Director of Marketing Operations at Duo Security, Emily Poulton, Marketing Manager at the Adecco Group, and Satu Ståhlstedt, Marketing Automation and Digital Marketing Specialist at Fujitsu , sent us their advice to marketers looking to be fearless in their own way. Be a fearless marketer.”.

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Scoop.it!

APRIL 20, 2023

In this case, you’d need to solidify what new markets you’d like to target and how content marketing can help you enter them. Depending on how robust your content scaling plans are, you could use a simple spreadsheet , project management software , or a calendar tool.

Marketing Plan 83

Marketing Plan Content Marketing Real Estate Whitepaper 83

CXL

MAY 27, 2022

Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. If you change your strategy, you need to change your metrics.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. Instead of only hosting thought leadership content, they combine educational content for learning SEO with links to some of their actual software tools, as well as links to their community.

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134