Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Timing matters.

Transform

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. I don’t blog routinely these days, but focus more on multi-media, including podcasting and short-form video (for tequila education). Experienced bloggers also write longer articles. What are you doing differently these days, Jay?

Marketers

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Optimize your profiles (and content) for search Never heard of social SEO ? Do you have a good mix of entertaining, or educational content?

Social Media Marketing

Neil Patel

JULY 11, 2025

Demographic Details: Age, location, and education level give you context, but they’re just starting points. Inform Smarter SEO Strategy SEO is no longer just about matching search terms—it’s about matching intent. Table of Contents Key Takeaways What Is A User Persona? Are they the decision-maker or the gatekeeper?

CRM

Set Up

FEBRUARY 25, 2025

Investing in inbound marketing for Agencies like creating educational content and value-driven resources attracts potential Clients without the high costs of traditional lead generation. Use SEO to optimize content for discoverability and long-term lead generation.

Inbound Marketing

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. You can publish blogs, white papers, or case studies demonstrating your expertise.

PR

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Utilize SEO and Paid Search for Demand Capture Target high-intent B2B keywords to attract decision-makers searching for solutions.

Key Performance Indicator

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. SEO: Don’t Get Lost in the Crowd You’ve created amazing content, but now you need to ensure people can find it.

CRM

Tiecas

JULY 23, 2024

Some of the most effective approaches include: Search Engine Optimization (SEO): Enhancing website visibility in search engine results to attract potential customers actively seeking solutions. The key is to create personalized, relevant content that educates and informs prospects without being overly salesy or pushy.

Manufacturing

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Content downloads : Offering ebooks, whitepapers, and other resources. Educate your audience with valuable information on common pain points. Lets do it.

User-Generated

SocialPilot

JULY 16, 2025

Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats. Publish “How I did it” or “Why I did this” carousels detailing your growth hacks, productivity tips, or professional milestones to inspire and educate peers. Such easy-to-follow guides work well for educating new customers.

Thought Leadership

SocialPilot

JUNE 26, 2025

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Instead, you should focus on short videos, educational carousels, quick tips, customer shoutouts, and more. Build Trust Through Educational Content: YouTube is where people go to learn, solve problems, and do research.

Gen Z

Animalz blog

JUNE 10, 2025

Brian Kitch (07:23): Leader of Mural’s SEO content program, mentioned for his contributions. whitepapers and find out how to set the new benchmark for your industry. Is it that you’re focused on more like SEO kind of optimized content? We had a really robust SEO content strategy that you guys worked with.

Whitepaper

Search Engine Land

JULY 26, 2024

Educational content that instructs and empowers customers to make active decisions. My digital marketing company uses technical SEO checklists and evergreen guides straight from our blog to help customers make decisions. Always think of SEO Focus on user intent: Tailor your content to match your audience’s queries and needs.

Branding

Animalz blog

JULY 8, 2025

Because Zapier has this long legacy, again predating me, of not only a really high value, respected, beloved blog, but also an SEO program where we were able to scale these programmatic pages to drive insane levels of growth. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.

Thought Leadership

Animalz blog

JULY 3, 2025

When you could try wild experiments instead of following the same SEO playbook as everyone else? SEO isn’t dead, but its stranglehold on content strategy is finally loosening. Generate Pipeline Without Search SEO used to deliver a steady stream of new prospects discovering you through their searches. That world is back.

PR

Animalz blog

JUNE 24, 2025

This led to a tough pruning process and a new SEO governance model, making sure future work is closely tied to measurable results. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. So, like, SEO isn’t going to work for them. They don’t have domain authority.

B2C

Animalz blog

JULY 1, 2025

Help Center & Academy teams : Internal Klaviyo teams responsible for technical documentation and educational courses, collaborating closely with marketing content on a bi-weekly basis. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Klaviyo produces a ton of content.

Promotion

Animalz blog

JULY 15, 2025

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. There was a whole team devoted to SEO specifically for content pages. That’s the limit of my education. I kind of want to skip all the way to Autodesk. And so there was a whole team devoted to planning and operations.

Thought Leadership

Martech

FEBRUARY 19, 2025

SEO optimization: Improve the positioning of the accounts and videos by strategically using keywords in the text on screen, in the copy, in the closed captioning and even on the account profile. As blog posts and white papers can deliver B2B thought leadership, so can TikTok. Create educational and entertaining content.

Gen Z

Lusha

NOVEMBER 18, 2024

Imagine knowing which companies are: Visiting your website Reading your blog posts Downloading your whitepapers Engaging with your social media content Searching for keywords related to your offerings With this information, you can prioritize your outreach efforts, focusing on leads that are already interested and more likely to convert.

CRM

Hootsuite

MARCH 31, 2025

That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. When a new client signs on, I do industry and audience research using Perplexity Deep Research, says Brian Gorman , SEO director at Sixth City Marketing.

User-Generated

Animalz blog

MAY 27, 2025

She leads a team that covers everything from SEO and influencer programs to employee advocacy and global campaigns. Big shout out to Appcues and the content that they produce and has consistently led teams that create authentic, memorable content that both educates and delights. Book a consult now at Animalz.co/whitepapers

Shipping

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Segment and Set Rules.

Customer

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. Anyone who keeps learning stays young.”

Education

Adobe Experience Cloud Blog

MAY 21, 2013

Content can help your sales teams engage more deeply with their prospects, can improve the success of marketing automation , and can help educate and retain existing clients. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics. Convert Mid-Funnel Leads.

Whitepaper

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO

Martech

JANUARY 10, 2022

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. Employing people to implement and use SEO platforms is a prerequisite to success. Who will own enterprise SEO?

SEO

Marketing Insider Group

APRIL 4, 2023

You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. Search Engine Optimization SEO is one of the top inbound marketing examples that you need to imitate. SEO covers a broad range of activities. In fact, some e-books and whitepapers are roughly the same lengths.

Inbound Marketing

Scoop.it!

MARCH 23, 2023

Other curators duplicate and plagiarize content, which negatively impacts their SEO performance. According to the US copyright law , curated content is considered fairly used if you do it for criticizing, commenting, news reporting, educating, or researching reasons. They also publish eBooks and white papers that are industry-specific.

Whitepaper

Marketing Insider Group

JANUARY 2, 2013

Writing educational, helpful content can be useful in building trust. Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. This is the new marketing: it’s more about educating than broadcasting. Optimize for SEO Juice.

Marketing Strategy

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. SEO becomes a natural extension and revenues from Google traffic are a bonus on the business cake.

SEO

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Industry-specific expertise: A content agency will likely have deep insights into your industry.

Content Marketing

Marketing Insider Group

SEPTEMBER 21, 2020

For SEO (search engine optimization) purposes, use keywords within the categories as much as possible. Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. SERP rankings are important to gauge how effective your SEO is. Subscribing to your newsletter.

Whitepaper

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Decision Stage.

Whitepaper

Hubspot Marketing

APRIL 5, 2023

Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers. Demand generation marketing is about educating your audience with no expectation in return. Why is demand generation different than lead generation ?

Inbound Marketing

Marketing Insider Group

APRIL 11, 2023

Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs. Content marketing services like our own primarily consist of: Strategy.

Digital Marketing