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5 tips for finding standout CMO candidates

Martech

If there are no closely qualified internal candidates, then it could be worth revisiting and investing more in retention, talent management and succession planning strategies. Top candidates in these cases discussed retention, education, partnership and community initiatives. It also speaks to a healthy retention culture.

CMO 127
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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. Plus, your content won't just help attract leads, it will also educate your prospects and generate awareness for your brand. What problem will you be solving for your audience(s)? Conduct persona research.

eBook 145
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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

Can you imagine the chaos to building a house without a plan? We don’t plan for our desires to come true. Over the past 20 years I’ve asked hundreds of people what their success plan is. Our audience needs education, not a hookup. But if we can reprogram our minds for success, we will be successful.

CMO 110
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How to host a successful virtual event

Rock Content

Planning, organization, infrastructure, with a good script, would be a good start. Webinars are virtual events designed for educational purposes. From live blogging to webinars, there is always an audience interested in the content presented. Only then is it possible to engage participants and generate interactions.

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Litmus Live 2023 Recap: Let’s Talk Highlights

Litmus

Lianna Patch shared her strategies for clever, click-worthy copy in this educational session. Whether you’re doing this work for altruistic, business, legal, or other reasons, it will be necessary to “Use your passion and education to convince people that this endeavor is important,” said Tylor.

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Transcript of Getting Salespeople and Prospects on the Same Side

Duct Tape Marketing

Well, what’s really going to move the needle for the law firm is once they recognize that they’re losing billable time, once they realize that their technology issues are impacting their ability to attract and retain younger associates who they want and need to grow and have succession planning. Ian Altman: Exactly.

Law 77
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Empowering Women And People Of Color In The Workplace

Duct Tape Marketing

A tangible example I'd give to someone is when I was in higher education. For succession planning from an organization standpoint, you could say that, but I'd also just say in all honesty, it feels really good. I tell my mentees, the only thing they have to give back to me is their success.