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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

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The Future of Direct Mail: How AI Is Revolutionizing Print Marketing

Whos Mailing What

News Industry Insights Tips & Tricks How-Tos Research & Reports Subscribe Meet The Mailers: Using Embellishments to Spark Engagement Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool 6 Legendary Direct Mail Campaigns That Changed the Marketing Game How is Direct Mail Marketing Used in Telecommunications?

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Its ideal for sharing thought leadership, case studies, and industry insights. If you dont know, LinkedIn generates 80% of B2B social media leads , making it the most effective platform for B2B marketers. Use LinkedIn Groups to join niche conversations or showcase expertise.

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Top Automation Tools to Connect with VerticalResponse

Vertical Response

Marketing teams spend countless hours on repetitive tasks that could be automated, from manually importing contacts to scheduling messages across multiple marketing channels. This not only saves time but also ensures that marketing efforts are consistent and targeted throughout the customer journey.

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Outbound Lead Generation: 6+ Strategies That Actually Work

Lusha

Inbound methods include: Search engine optimization (SEO) Content marketing Social media Email marketing The goal is to make your brand a trusted source of information, attracting potential customers who are already interested in what you offer. This builds trust and shows the value of your solution.

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Mobile vs. Desktop: Where Do You Convert?

Duct Tape Marketing

That’s right—we tried to get rid of email, but it looks like it has entered the chat again. Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. That's right.

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B2B Email Marketing: Tips and Examples for 2024

Lusha

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?