Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Dig deeper: 9 steps to make an email reactivation program that really works 2. Curiosity Curious marketers want to know everything.

Email Marketing 96

Email Marketing Law Marketing Marketers 96

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Email Marketing 114

Email Marketing Management Law Marketing 114

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Tracking this data also lets marketers create more effective communications. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Email Marketing 52

Email Marketing Management Energy Marketing 52

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Ariyh

JANUARY 1, 2024

This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? in its other main markets and by 9.3% New to Ariyh ? Curious why?

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. Successful email marketers believe in the sanctity of permission.

Email Marketing 142

Email Marketing Marketing Marketers Law 142

Search Engine Land

APRIL 19, 2023

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though.

Email Marketing 99

Email Marketing Price Marketing Marketers 99

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

AWeber

APRIL 1, 2024

We've all messed up with email marketing at some point. Some email marketing mistakes are obvious and can undo all the hard work you've poured into your campaign. Knowing what email marketing mistakes to watch out for, can help you avoid them altogether. What does it tell us about what lies within the email?

Email Marketing 70

Email Marketing Marketing Marketers Promotion 70

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. Take time to look across your industry and discover what other marketers are doing.

Email Marketing 113

Email Marketing Marketing Marketers Retail 113

Litmus

AUGUST 14, 2023

At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. The release of the iPhone years ago transformed email marketing forever.

Email Marketing 80

Email Marketing Transform Shoppers B2C 80

Vertical Response

JUNE 5, 2023

In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers.

Email Marketing 63

Email Marketing Price Marketing Marketers 63

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Preview text.

Email Marketing 128

Email Marketing Marketing Marketers Direct Mail 128

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Market Trends 93

Market Trends Email Marketing Marketing Marketers 93

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 111

Email Marketing Customer loyalty B2C Marketing 111

Litmus

AUGUST 23, 2022

Email marketers are responsible for protecting their subscribers’ data. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program. Here’s a brief overview of each lesson: Lesson 1: Laws That Affect Email Marketing. Opting out.

Email Marketing 93

Email Marketing Law Marketing Marketers 93

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Email Marketing 114

Email Marketing Marketing Marketers Social Media Marketing 114

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Focus on infrastructure. “It

Email Marketing 124

Email Marketing Transform Marketing Marketers 124

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 111

Email Marketing Price User-Generated Health 111

OnPassive Marketing

NOVEMBER 11, 2022

Your email marketing campaign is crucial to your digital marketing strategy, so you want to ensure it succeeds. To do that, you’ll need to know the ins and outs of how to get started with email marketing campaigns. This guide will share some of the best free email marketing courses you can take advantage of.

Email Marketing 80

Email Marketing Marketing Marketers Customer loyalty 80

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources.

Email Marketing 120

Email Marketing Marketing Marketers Education 120

Martech

AUGUST 12, 2022

Marketers are being asked to do more with available resources while still delivering against tough targets. Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

Email Marketing 98

Email Marketing Marketing Marketers Management 98

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 95

Email Marketing eBook Marketing Marketers 95

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations.

Email Marketing 116

Email Marketing Finance Marketing Marketers 116

AWeber

MARCH 15, 2023

If you plan ahead, however, you’ll find it gets easier to create emails that engage subscribers. What is an email marketing calendar? An email marketing calendar is a tool used to plan and schedule your email campaigns. Why do you need an email marketing calendar?

Email Marketing 88

Email Marketing Energy Marketing Marketers 88

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email Marketing 83

Email Marketing Copywriting Marketing Marketers 83

OnPassive Marketing

SEPTEMBER 22, 2022

Email marketing is essential to any marketing plan. But with so many email marketing tools on the market today, how do you know which one is the best for your business? Learn about the different kinds of email marketing tools and which ones are ideal for various purposes. Consider Your Goals.

Email Marketing 73

Email Marketing Marketing Marketers Promotion 73

Martech

AUGUST 2, 2022

Marketers are being asked to do more with available resources while still delivering against tough targets. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

Email Marketing 91

Email Marketing Marketing Marketers Management 91

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. Email marketing company CM Group revamps as Marigold. Mailchimp was hacked, again. Apple iPhone : 3.0% Nevermind.

Email Marketing 94

Email Marketing Finance Marketing Marketers 94

Rock Content

MAY 29, 2023

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain.

Email Marketing 89

Email Marketing User-Generated Communications Marketing 89

OnPassive Marketing

OCTOBER 28, 2022

Email marketing is one of businesses’ most commonly used marketing strategies today. However, landing an email marketing job can take time and effort, especially if you need to prepare for the interview process. Email Marketing Interview Questions. What Metrics Should You Track For Better ROI?

Email Marketing 72

Email Marketing User-Generated Marketing Marketers 72

Litmus

JUNE 28, 2022

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. We’re huge proponents of personalization in email marketing here at Litmus. We’re huge proponents of personalization in email marketing here at Litmus. Technology shouldn’t do all the heavy-lifting.

Email Marketing 84

Email Marketing Marketing Marketers Customer 84

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 137

Email Marketing Price eCommerce User-Generated 137

OnPassive Marketing

JULY 7, 2022

An email marketing strategy is one of the most important aspects of running a successful E-commerce business. Email marketing can be a powerful tool to reach new customers and keep existing customers engaged with your brand. There are many different email marketing software, so it can be tough to know which one to choose.

Email Marketing 75

Email Marketing Marketing Marketers CRM 75

Sachs Marketing Group

JULY 8, 2023

Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Are you experiencing a lack of engagement with your current email marketing strategy?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52