Remove Email Marketing Remove Marketing Automation Platform Remove New Technology
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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. All content leverages the built-in personalization engine to tailor content and offers to individual customers. Click here to download! Acquia Campaign Studio.

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

Automated Customer Support AI-powered chatbots and virtual assistants provide instant customer support , answering queries and resolving issues around the clock. Email Marketing Automation AI marketing automation tools can craft and send personalized emails , ensuring the right message reaches the right customer at the right time.

CRM 121
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Does your organization need a marketing automation platform?

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What kind of marketing automation platform do we need?

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Does your organization really need a marketing automation platform?

Martech

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Snapshot: Marketing automation.

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The Litmus Team’s Top Email Tips for 2025

Litmus

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

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Marketing automation software for small business: How to get started

Martech

Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget. Marketing automation makes tasks like email marketing and social media posting efficient and scalable.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Snapshot: Marketing automation. This guide will walk you through some of the key capabilities of Marketo.