Sachs Marketing Group

JUNE 21, 2023

Brand awareness in digital marketing refers to the extent to which consumers are able to recognize or recall a brand within the digital space. When it comes to using digital marketing to increase brand awareness, it’s essential to recognize the power of leveraging multiple channels.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Your SaaS content marketing plan needs a content distribution strategy.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Duct Tape Marketing

MAY 19, 2011

When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). Requiring an email address (and other personal information) prior to your buyers being permitted to download content.

Whitepaper 50

Whitepaper Direct Mail eBook PR 50

Marketing Insider Group

DECEMBER 1, 2010

I especially was glad to see content programs listed under your insight-driven marketing comment. I think that too often content planning is still more than an after-thought rather than part of an overall customer engagement strategy.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Whitepaper 100

Whitepaper Key Performance Indicator Direct Mail eBook 100

Marketing Insider Group

JUNE 3, 2010

Use the key insights from your surveys to create whitepapers on the top pain points. Remember the tip from yesterday about surveying and interviewing your customers? Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Trade Press Services Newsletter

MAY 4, 2023

This course teaches marketers how buyers use social platforms to research the products and services they need, and students will also learn how to communicate with buyers on each social channel. In addition to marketing certifications, HubSpot offers certifications in academy sales, service, data privacy, web design, and web development.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year.

Whitepaper 130

Whitepaper Transform PR eBook 130

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In fact in the long run it costs a lot more. On average a software company will spend between $40 – $75K in additional “qualification” costs for every 1000 “leads”.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Hubspot Marketing

MARCH 21, 2024

Leverage email marketing. Recent stats show email marketing generates $36 for every $1 spent. Email-only works when you have a quality email list, i.e., a database of people who subscribed to receive communications from your company. Making them a part of your marketing plan will be a plus.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Scoop.it!

OCTOBER 20, 2022

As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103

Marketing Insider Group

DECEMBER 20, 2021

But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan. What Are Marketing Metrics? Email Marketing.

Key Performance Indicator 123

Key Performance Indicator Whitepaper User-Generated Marketing 123

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. White papers. Email Marketing.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. How to Build a Content Marketing Strategy. Every company’s content marketing plan is different. Who is the audience of the marketing plan? (A Marketing two-pager.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Hubspot Marketing

MAY 6, 2021

No matter the cycle length, there are various stages that make up any lifecycle marketing plan. Whitepapers covering insightful research or industry trends. Email campaigns to address sticking points before they happen. Lifecycle Email Marketing. But sloppily sending emails isn't enough. Image source.

Marketing 143

Marketing Marketers Retail Price 143

Neil Patel

OCTOBER 23, 2020

How to Identify and Hire the Best Specialized Marketing Agency for Your Company? Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Email Marketing.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Marketing Insider Group

APRIL 14, 2020

Additionally, when you’re just getting started, you’re unlikely to have a big budget for marketing. For this reason, content marketing is an ideal fit as you can run a very successful content marketing plan on a very small budget. Achieving a specific number of whitepaper or e-book downloads each month.

Content Marketing 131

Content Marketing Key Performance Indicator Whitepaper Marketing 131

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Your marketing goals and objectives must align with the overall goals of your business.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Email Marketing Statistics.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketers 106

Unbounce

SEPTEMBER 12, 2023

Provide your visitor with something that gives them value, such as a free ebook, webinar, white paper, newsletter, or trial period, and they’ll be more inclined to return the favor. From there, they can nurture those leads through email marketing and show how much value they can deliver. And get this—it’s one of many.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Duct Tape Marketing

AUGUST 29, 2013

The bolded emphasis is mine to reflect the areas where content marketing often falls short, likely because of the content marketing purpose. Historically, content marketing has been focused on email marketing and on the company’s own website (today, this is still the #1 usage of content marketing at 83% of marketers).

Content Marketing 64

Content Marketing Branding Thought Leadership Whitepaper 64

Exposure Ninja

SEPTEMBER 18, 2023

These skills work together to ensure you know the limits of your marketing campaign, plan accordingly and set realistic goals for said campaign. At Exposure Ninja, we use a few different tools to help us plan campaigns, including Teamwork and G-Suite. They can’t do all the planning for you. What’s Next?

PR 52

PR Copywriting Marketing Marketers 52

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. Make sure you cover each buying stage.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Duct Tape Marketing

JANUARY 8, 2015

Social media is a relatively inexpensive way to find your target market compared to traditional advertising and print media. To market traditionally through direct mail or cold calling takes a certain amount of aggressiveness and sales skill. The diagram below from, Moz compares the benefits and tactics of interruption.

Outbound Marketing 55

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 55

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?” These are all great tips. First, I did their job for 1 day per month.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Exposure Ninja

JULY 21, 2022

The content marketing plan you are going to put in place will help with this. Email marketing and social media campaigns: Drive email and social media marketing traffic to new or revamped pages on your website that you want Google to rank to speed up the indexing and ranking process.

Health 98

Health SEO Advertising Advertisers 98

Backlinko

MAY 14, 2024

Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. And how you can use them to create an effective small business marketing plan. But first, you need an engaged email list. And provide the best ROI.

PR 74

PR Customer loyalty User-Generated Marketing 74