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Adobe Experience Cloud Blog
MARCH 16, 2018
This is obviously great news for consumers, but what about marketers? Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. The Effect of GDPR on Marketing Automation.
Adobe Experience Cloud Blog
OCTOBER 23, 2018
Email marketers ? Despite having increasingly complex data on their subscribers, many marketers continue to treat all their subscribers the same. Well, that’s exactly what many email marketers do. Marketers didn’t always have a way to tell how people were responding to their advertising. Not so much.
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Adobe Experience Cloud Blog
JANUARY 4, 2017
said no email marketer ever (unless it was sarcastic). What is an ALT Tag in Email Marketing? Even though these images are blocked, it clearly says “ Leveraging Psychology in Digital Marketing ,” making it clear to the recipient what we’re offering. How Do I Create ALT Tags for My Emails?
Martech
APRIL 3, 2024
When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy.
Martech
FEBRUARY 28, 2022
For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Complex automations.
Adobe Experience Cloud Blog
MAY 30, 2014
At Marketo, we actually recommend sending these kinds of emails – often, the shopper just needs a gentle nudge. But then, one hour and 19 minutes later, I got a SECOND email from them – another one of their daily emails. Instead, I got curious: What was it about this second email that bothered me so much? Annoying right?
Adobe Experience Cloud Blog
NOVEMBER 20, 2017
As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. In a recent survey, we asked marketers from all over the world what aspects of technology marketers need for effective engagement.
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