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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. For this prompt, try selecting t he email expert persona. Maintain a consistent email schedule to keep your audience engaged.

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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. Planning a Demand Gen Campaign A successful B2B demand generation campaign in the medtech industry starts with a nuanced understanding of the target market.

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‘They did it, so we should too’ isn’t an email strategy

Martech

Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business context. Opportunities for mimicry are everywhere — at conferences and training sessions, in books and white papers and in columns like this. Bon voyage!

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. Email Marketing Manager Job Description When it comes to email marketing, there are a lot of moving parts.

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B2B Email Marketing: Tips and Examples for 2024

Lusha

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?

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Email marketing in an economic slowdown- 6 ways to pivot and stay on top of the game

Scoop.it!

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape. The answer is a resounding “yes.”