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When to use direct mail vs email marketing

Ariyh

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. . The research did not test variations in strategy and sequencing of email and direct mail. Certain consumer groups (e.g.

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B2B email marketing: 3 strategies for advanced personalization

Martech

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

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Real estate email marketing: Turning potential buyers and sellers into clients

AWeber

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

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How to survive (and learn from) email marketing mistakes

Martech

The problem with slowing down in email marketing is that it doesn’t come naturally. Dig deeper: 8 major email marketing mistakes and how to avoid them 2. email If you make a mistake, should you send a follow-up with the correct information? Dig deeper: 3 ways to avoid email automation breakdowns Get MarTech!

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Compare 11 top email marketing platforms

Search Engine Land

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketingemail – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though.

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AI Email Marketing: What It Is and How To Do It [Research + Tools]

Hubspot Marketing

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

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Compare 10 top email marketing platforms

Martech

It doesn’t get much respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work of meeting business goals – mountains or no mountains – email consistently delivers. If you are considering licensing a new enterprise email marketing platform, this report will help you make that decision.