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What Are URL Parameters? A Guide for Marketers and SEOs

Backlinko

URL parameters are strings of text added to a URL that modify website content and functionality. ” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling ? So, let’s look at how they work. Or collect data on customer behavior.

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How to structure people operations to scale SEO success

Search Engine Land

In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. But that’s not entirely true.

SEO 131
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Programmatic SEO — Getting It Right

Hubspot Marketing

And most importantly, how do you tackle programmatic SEO if you’ve never done it before? These are all valid questions — and I’m here to walk you through the answers and more. Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Meta description generator by HubSpot (at your discretion).

SEO 115
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Improving Your Organic Position On Google: A How-To Guide For Small Businesses

Hubspot Marketing

That means more than half of them are leaving traffic, customers, and revenue on the table by not improving their organic position on Google. More often than not, they're using Google searches to research the businesses they plan to buy from long before they make it into a store or the checkout page on a website.

SEO 109
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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

So, how’s it going so far? But what’s more important is that consumers are discovering new products on social media more than anywhere else. Making good content isn’t even half the battle for brands today. Not much time on your hands? Brands with an engaged social media community will win audiences.

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How to build a winning SEO tool stack for 2023

Search Engine Land

But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? Before we dive in, it’s worth noting that true to the fast pace of SEO, there’s already been a change in how you might think of one of the tools – but we’ll get to that shortly. Why do we use tools in the first place?

SEO 115
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Hreflang: A Beginner’s Guide to Targeting Languages and Regions

Neil Patel

Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages.

SEO 138