Search Engine Land

SEPTEMBER 15, 2023

Adopting an “action first, planning later” mentality may be tempting – especially for early-stage startups – but this approach will only cause more headaches later when you’re forced to make time-consuming changes to a large number of pages or delete entire projects en masse.

Personalized Marketing 137

Personalized Marketing Marketing Marketers Energy 137

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. Not much time on your hands?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Respond personally to complex queries and comments and share unique, humanized content that reflects your brand’s voice.

Branding 122

Branding Analytics Social Media Marketing User-Generated 122

Hubspot Marketing

JULY 13, 2023

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content: Consumers rank authentic, user-generated content as the most trustworthy form of content.

User-Generated 145

User-Generated Shoppers Customer Place 145

Hootsuite

JULY 18, 2023

If your business uses social media to interact with your customers (and at this point, it’s pretty much non-negotiable), you need a plan for handling social media interactions. These days, social platforms play a role in customer service, brand management, sales, and more. What is social media interaction?

User-Generated 93

User-Generated Communications Social Media Marketing Management 93

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

SEPTEMBER 21, 2020

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media.

Non-Profit 145

Non-Profit Social Media Marketing Promotion Food 145