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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

Hubspot Marketing

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content.

SEO
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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. Drawing from five years of experience conducting audits for prominent U.S.

SEO
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Meta Tags: What They Are & How to Use Them to Boost Your SEO

Backlinko

Meta tags are snippets of HTML code that live in your webpage’s <head> section. Your websites visitors wont see them. You can think of meta tags as a way to tell Google and other search engines about what your page contains and how they should display it in search results. Why Should You Care About Meta Tags?

SEO
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19 Sitemap Examples for Any Type of Website (+ Best Practices)

Backlinko

Your sitemap is exactly what it sounds like: a map of your sites pages. A good sitemap organizes all your most important pages logically, and it can help Google crawl and understand your site. Free template: Want to create your own visual sitemap like the example above? Download our free Canva template here.

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What Is Hreflang and How To Implement It the Right Way

Backlinko

You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see the German version of your site in their search results.

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What Are URL Parameters? A Guide for Marketers and SEOs

Backlinko

URL parameters are strings of text added to a URL that modify website content and functionality. URL parameters change a page’s content or behavior without the need for a separate URL for each variation. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?”

SEO
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Improving Your Organic Position On Google: A How-To Guide For Small Businesses

Hubspot Marketing

When you run a small business, especially one that's brick and mortar, it can be hard to conceptualize the buyer's journey to your business. This is why it's important to improve your organic position on Google with SEO. Update your Google Business Profile. Add your website URL.

SEO