Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. It doesn’t end there.

Energy

Neil Patel

DECEMBER 16, 2020

With just a few minutes of interaction, users get helpful, meaningful results—and you may make a sale. However, you can build many interactive tools and discover at least as many ways you can use them in your marketing strategy. Here are five common types of interactive marketing tools we can use in different ways.

User-Generated

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing

Hootsuite

JUNE 29, 2021

billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Consider that 83 percent of Instagram users say they discover new products on the platform.

Real Estate

Litmus

JANUARY 19, 2021

It can be tough taking your email marketing program to the next level on a tight budget—but it’s possible. So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Image Source. Prioritization.

Email Marketing

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. You’ll need Constant Contact’s Email Plus plan to really reap the benefits of the platform’s email automation.

CRM

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. billion monthly active users , a testament to YouTube’s enduring influence. With over 2 billion monthly users , YouTube is more popular than it’s ever been. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5

Entertainment

Buffer Marketing

JULY 31, 2023

Have you been trying to figure out your social media marketing plan and not sure where to start? We’re up for trying all sorts of different strategies for social media! 10 social media marketing strategies you can try Here’s a list of social media strategies we’ve used at Buffer with great success.

User-Generated

Buffer Marketing

APRIL 3, 2024

  But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU).  However, with the right social media marketing strategy and some consistency, even new Facebook Pages and profiles can grow their follower count in 2024. 

User-Generated

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips. What Is Lead Generation?

Outbound Marketing

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

B2C

OnPassive Marketing

MAY 27, 2022

They can help you understand how your product works and provide valuable insights into user behavior. More Engaged Users: With a strong influencer campaign, you’ll get users who are more likely to stay active and engaged with your product. Develop A Strategy. Choose Carefully. Be Creative.

Influencer Marketing

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Smart Energy Glass is an innovation from Dutch Peer+ that turns windows into solar energy collectors with a customizable appearance. The glass also serves to collect solar energy, which can then be used directly or fed back to the grid. #54.

Energy

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Smart Energy Glass is an innovation from Dutch Peer+ that turns windows into solar energy collectors with a customizable appearance. The glass also serves to collect solar energy, which can then be used directly or fed back to the grid. #54.

Energy

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy

DIY Marketers

JANUARY 5, 2023

When I did a quick search to see how many businesses and marketers are measuring their marketing, I didn’t find anything. What I found instead is how small business owners deal with marketing. More than half of all business owners don’t have a marketing plan. Nearly 30% don’t have marketing goals.

Non-Profit

GrowMatik

AUGUST 20, 2021

There was a time when maximum outreach was the best strategy among marketers, and the idea was to capture the attention of as many users as possible and see how many of them will convert into customers. So marketers began to spend more time, energy and focus on current users or leads. What is lead nurturing?

Customer Journey

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? billion global internet users, and over 2.8

Social Media Marketing

DIY Marketers

OCTOBER 20, 2022

Marketing threats are a constant disruption to your best marketing plans. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. One major Google update in particular made us reconsider our content marketing strategy.

Marketing

Neil Patel

FEBRUARY 16, 2021

Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. Fortunately for Google search users and ethical website owners, those days are long gone. That’s indexing in a nutshell.

SEO

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. Once you’ve generated a few testing ideas, work on building out a testing process.

eCommerce

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy

Hubspot Marketing

OCTOBER 11, 2024

In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to product development pros to round up their tips for success. When we built our first app, I brought in a marketing expert early on to help shape user personas and messaging.”

Product