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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

“At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. Have to read,” for the most part, has its place, but “wanna read” is where it’s at. ONE: The Man Makes the Clothes.

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How to Work With a Consultant: The Ultimate Guide

Neil Patel

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. The worst thing you can do is force a square peg into a circular hole, which will only lead to time, energy, and money wastage. What Kinds of Budgets and Prices to Expect.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Just look at Old Spice.

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What Are the Fundamentals of Marketing? (And How to Use Them)

Exposure Ninja

Some results mention the four Ps of marketing, some the seven Ps and others the seven Cs — so which is it? All these concepts and frameworks are here to help you understand marketing from a much wider view. Having these fundamentals in place will help you throughout your marketing campaigns by giving you a foundation to work on.

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The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine

Adobe Experience Cloud Blog

pricing, product details, customer references) was not readily available with just a few clicks, so prospects were willing to speak with a sales rep to get it. The new revenue engine works best when all of these processes are in place and working effectively: Lead generation. The old revenue engine is focused on the sales team.

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Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions

Duct Tape Marketing

03:54): Here is how we want to be seen in the market. We want to be seen as the high price leader. This I think is really tough for a lot of folks because there's a lot of places you can be seen today. In fact, there's probably been a new one introduced since I've been recording this. What new capabilities are needed?