Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Memes Entertain Your Audience. million followers.

Content Marketing

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Trying to decide between Instagram Reels vs. TikTok? Access to a sound library.

Gen Z

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. billion monthly active users.

Content Marketing

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. In 2022, LinkedIn generated $5.91

Gen Z

Hubspot Marketing

DECEMBER 26, 2023

It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos. Influencers are generally considered to be experienced peers who are knowledgeable, trustworthy, and entertaining.

Gen Z

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board. Visual Search.

Market Trends

Sprout Social

AUGUST 25, 2022

Entertainment media company Nerdist regularly posts three to five times a day. Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months. As far as how many times to post on Instagram, 1-2 times a day is the average sweet spot.

Gen Z

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For entertainment via memes, humor subreddits, or to discuss TV or movies. Ask yourself: Does Reddit fit into our marketing plan? What is a subreddit? Host an AMA.

Branding

Hubspot Marketing

FEBRUARY 16, 2023

Unsurprisingly, 47% of marketers plan to increase their investment in YouTube in 2023. It's also no coincidence that more than half of marketers (54%) say long-form content is effective on social media – and YouTube is the undisputed hub for this type of content.

User-Generated

Hootsuite

DECEMBER 2, 2019

Take the time to create a social media plan right upfront. Here are some strategic social media tips from our guide to creating a social media marketing plan : Set social media goals and objectives. It should include a plan for your content mix. Use 80% of your content to inform, educate, or entertain your audience.

Food

SocialPilot

JANUARY 15, 2024

Post-Pandemic Video Marketing Trends 73. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. The research by Wyzowl put forward that 91% of marketers claim video content has become more relevant than ever for brands and businesses in this era of the pandemic.

Video Marketing

Sprout Social

NOVEMBER 28, 2022

They’re entertained, you rack up engagement—it’s a win-win. AR is extremely popular with the younger generation. According to Snapchat, 92% of Gen Z want to use AR for more immersive shopping experiences. As we mentioned, the Instagram algorithm prioritizes Stories that are popular, and based on interaction history.

Branding

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. A July 2021 survey found 7% of marketers plan to increase their budget for TikTok influencer marketing campaigns.

Social Media Marketing

Sachs Marketing Group

MARCH 17, 2023

Understanding your target audience and their preferences enable you to craft stories that entertain, inform, and inspire. TikTok : Focusing on short, creative videos, TikTok has become increasingly popular, particularly among Gen Z users.

Social Media Marketing

Welcome Software

MAY 3, 2022

Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate. The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan.

Key Performance Indicator

AWeber

JUNE 10, 2024

But if you want to stand out from the crowd, leveraging Instagram video marketing can bring you ahead of your competitors, as this content format is taking the world by storm. Instagram videos can also be the golden ticket to drive more sales, as 87% of marketers say video marketing helps them boost sales.

Video Marketing

Search Engine Land

JULY 1, 2024

If you’re considering launching TikTok marketing campaigns, it’s important to note that traditional content will not work anymore. Your audience will want you to be: Authentic Unfiltered Trendsetting Entertaining Informative More people learn from videos these days than ever before.

SEO

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Other popular topics include news-related content, audiobooks and other miscellaneous entertainment. A further 7.8% Meanwhile, a massive 4.1 million in the US, and 1.8

Advertising