Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Adobe Experience Cloud Blog

JANUARY 15, 2015

While it might be entertaining to tell you about my least favorite department, today’s blog post is about one of my favorites. Make sure Finance understands why you need $75K to build a new online community, $500K to build your brand’s awareness in a new market segment or $30K to buy that new marketing platform.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Martech

JUNE 27, 2022

Amazon, Netflix and Google have set the standard for what customers have come to expect from technology and marketing. Netflix wades through years of your entertainment choices and immediately suggests the next shows you’ll want to binge-watch. Understanding what you want to accomplish – market segmentation, competitive analysis, etc.

Marketers 135

Marketers Marketing Entertainment Management 135

Hootsuite

JULY 8, 2019

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. For example, when Game of Thrones actress (and Instagram queen ) Sophie Turner took over the Entertainment Weekly account, the hashtag #EWxGOT made it easy to follow. View this post on Instagram.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. photo credit: shutterstock. Not only that, but it gets shared. Give Them a Say.

Millennials 52

Millennials Entertainment Marketers User-Generated 52

CXL

MAY 27, 2022

Or, as growth marketer Ramli John says in his CXL demand generation course : “If you want to sell efficiently at a high velocity, turning people—by educating, by empowering, by entertaining—into superheroes is the way to do it.”. Closely partner with other marketing team members and the sales organization.”.

Management 79

Management User-Generated Inbound Marketing CRM 79

Duct Tape Marketing

JULY 19, 2017

John Jantsch: It’s strangely entertaining. How does a company that’s established in a market with a certain buyer behavior that is tailored to that market adjust to the fact that the next generation’s buying behavior is different? Dave Robertson: When you’re not there, yeah. Dave Robertson: Yeah.

Food 53

Food Product Management Customer 53