This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. Proven experience in digital marketing and/or demand generation. Experience with marketingautomationplatforms and tools.
We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Enter, MarketingAutomation. Marketingautomationplatforms like Marketo make it easy to create gifting campaigns.
Offer your audience educational, useful, or entertaining content to pique their interest and build trust. By listening to their behaviors and responding with targeted, relevant messaging with a marketingautomationplatform, you can offer them value at the right time and in the right place (email, social, SMS, etc.)
Early-stage content pieces engage your newest prospects with broad, educational, entertaining information. Effective coordinators have a broad understanding and high comfort level with all aspects of your marketingautomationplatform. Balancing early-stage and late-stage content. Let us know in the comments below.
This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. A video platform integrated with a marketingautomationplatform can help you gain insight into audience engagement with webinars, demos, and videos to help you score your target accounts appropriately.
This was a success on both sides—the contest drove many new names and those who participated received entertaining or educational content. Participants were asked to enter some basic information (name, company, and job title) to access exclusive content. Polls and Surveys. Rather than assuming what your audience cares about, just ask them!
Virtual reality (VR) was inaccessible until three months ago; now Oculus is in the hands of consumers and enabling them to use VR beyond gaming–in entertainment, real estate, and even medicine. These changes in business models have major implications for how marketers should reach and engage their buyers.
Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketingautomationplatform to send targeted, personalized emails to segmented audiences.
Videos do more than just educate or entertain; videos engage your audience and increase conversions. If you want to calculate the impact of your video, then benchmark some metrics like brand impressions, website views, engagement, and followers before you release your video. Then, compare these metrics after your video launches.
To reach your audience, you need to provide them with educational, interesting, or entertaining content, which is affected by the format it’s in. Marketingautomation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. Content is king, but engagement is queen.
Podcasts: Audio content that provides information or entertainment while promoting your brand. Lead Generation Tactics on Social Media Engaging Content: Share valuable content that educates, entertains, or inspires your audience. ThoughtLeadership Panels: Gather experts to discuss relevant topics and share their knowledge.
This week’s episode of the duck tape marketing podcast is brought to you by Klaviyo is truly a game changer. Unlike traditional email service providers or marketingautomationplatforms. Klaviyo offers powerful functionality without long implementation or execution cycles. Mark: Yeah eventually I did. Mark: Mmm.
And many of the best marketing organizations also align lead generation teams to different stages of their sales funnel — usually divided into top of funnel, middle of funnel, and bottom of funnel (to learn more about mapping lead generation to your sales funnel, check out our cheat sheet here ). Don’t Get Too Fancy.
Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. Competition for attention has never been fiercer; the din from news, entertainment, web, and social chatter never quite so deafening. fun, challenging, informative, entertaining) experience.
Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.
The goal is to drive profitable customer action by providing information that educates, entertains, or inspires. Blogs: Regularly updated blog posts can attract readers, establish thoughtleadership , and improve SEO. Videos: Engaging video content can educate, entertain, and build brand awareness.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content