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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. Proven experience in digital marketing and/or demand generation. Experience with marketing automation platforms and tools.

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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Enter, Marketing Automation. Marketing automation platforms like Marketo make it easy to create gifting campaigns.

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6 Holiday Campaigns That Drive the Customer Journey

Adobe Experience Cloud Blog

Offer your audience educational, useful, or entertaining content to pique their interest and build trust. By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.)

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Why Lead Nurturing is an Art AND a Science

Adobe Experience Cloud Blog

Early-stage content pieces engage your newest prospects with broad, educational, entertaining information. Effective coordinators have a broad understanding and high comfort level with all aspects of your marketing automation platform. Balancing early-stage and late-stage content. Let us know in the comments below.

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4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. A video platform integrated with a marketing automation platform can help you gain insight into audience engagement with webinars, demos, and videos to help you score your target accounts appropriately.

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7 Ways to Generate Leads on Social Media

Adobe Experience Cloud Blog

This was a success on both sides—the contest drove many new names and those who participated received entertaining or educational content. Participants were asked to enter some basic information (name, company, and job title) to access exclusive content. Polls and Surveys. Rather than assuming what your audience cares about, just ask them!

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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Virtual reality (VR) was inaccessible until three months ago; now Oculus is in the hands of consumers and enabling them to use VR beyond gaming–in entertainment, real estate, and even medicine. These changes in business models have major implications for how marketers should reach and engage their buyers.