Adobe Experience Cloud Blog

MAY 14, 2015

In a time when everyone feels pressure to post important life events, colorful images, and compelling text on social media , a video that encompasses all of these in one automatically strikes a chord with viewers. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen. GoPro and Hiring.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. But also go beyond that and deeply understand what your audience struggles with and how you can help them resolve their challenges using your Instagram content strategy. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. And throw in some helpful hints. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use video for new sales.

Branding 145

Branding Entertainment Education Video Marketing 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Interested in adding fun elements to your next marketing video?

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketers 77

Martech

AUGUST 31, 2022

When we turn to video content, we tend to look for informational or entertaining content, but we may also be able to uncover content opportunities that naturally solve the customers’ needs best in video format: how-to videos, product demonstrations, comparisons, and so on. Conclusion.

Digital Marketing 107

Digital Marketing Marketing Strategy SEO Transform 107

OnPassive Marketing

JUNE 25, 2022

Video marketing is a popular marketing tactic that offers the potential for businesses to get exposed to more online viewers. This blog will teach you the top video marketing tips that can help your small business get ahead. What Are The Top Video Marketing Tips For Small Businesses?

Video Marketing 69

Video Marketing Entertainment Marketers Marketing 69

Hubspot Marketing

MAY 7, 2025

The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. If you want to keep up with the current state of social video marketing, YouTube is essential. Audiences watch TV to be entertained, get informed, or unwind, not to view commercials. Provide value.

Social Media Marketing 112

Social Media Marketing eBook Marketers Marketing 112

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. source ) That’s a big audience for video content.

Marketing Strategy 88

Marketing Strategy Gen Z Marketers Marketing 88

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 78

Video Marketing Whitepaper User-Generated Entertainment 78

OnPassive Marketing

JUNE 10, 2022

Who wouldn’t want to get more information or entertainment from their daily commute? Audio marketing uses audio content, such as podcasts, audio blogs, and even audiobooks to reach and engage customers. Here are some tips for creating an audio marketing strategy for your business. What are people talking about?

Marketing Strategy 70

Marketing Strategy Entertainment Marketers Marketing 70

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Rock Content

OCTOBER 8, 2020

Thus, comprehend how quarantine impacted videos is indispensable when planning your next marketing strategy. Recently, this type of media has been even more important, whether in learning or entertainment. Companies that have known how to place video content in their strategies have achieved great results.

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49

Kuno Creative

FEBRUARY 16, 2023

If you’re not using YouTube as part of your marketing strategy, you probably should be. According to CNET, YouTube has close to two billion users logging in and watching videos each month. That’s nearly one of every four people on the planet looking for content to educate and entertain.

Branding 95

Branding Entertainment Video Marketing Education 95

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 123

Branding Millennials Video Marketing B2C 123

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Sprout Social

OCTOBER 18, 2021

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. What are video content KPIs and why is it important to measure them? Ready to dive in? Clicks and click-through rates.

Key Performance Indicator 145

Key Performance Indicator Education Video Marketing Entertainment 145

Exposure Ninja

APRIL 25, 2025

According to Wyzowl’s report , 93% of marketers plan to spend the same or more time on video marketing in 2025, and 68% of marketers who don’t currently use video plan to start in 2025. Because at the end of 2024, 89% of consumers said they wanted to see more videos from brands.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

JUNE 7, 2023

As 5G availability spreads and AI gains a foothold, video will continue to become an absolute necessity for all marketing. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience.

Video Marketing 121

Video Marketing Marketers Marketing Entertainment 121

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. Email Marketing. Global Marketing. Video Marketing. Voice Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Video is an ever-growing medium on the internet. You probably do this yourself.

Product 145

Product Branding Entertainment Promotion 145

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. Creating YouTube Shorts is a cost-effective video marketing strategy.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. A 2020 Wyzowl report found that viewers want to see more of this video style from brands. Takeaways for Video Marketers. Hippo Video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

AUGUST 7, 2019

Keep reading to learn about the ways your business can implement content marketing tactics and strategies to connect with your audience. Why is content marketing important? Content marketing has become a popular way for businesses to combat this issue. Example of Video Content Marketing. Set SMART Goals.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Marketing Insider Group

JUNE 16, 2020

It’s an opportunity to highlight the features of a product, to explain how something works in a quick, visual, easily-digestible chunk of marketing gold. Critically, video content marketing blurs the line between entertainment and outright advertising. In short, video is convenient, video is valuable, and video is fun.

Content Marketing 141

Content Marketing Entertainment Marketers Marketing 141

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Video Is a Priority Video has blossomed into the most preferred content type. That makes video a must-have in your marketing strategy.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

MARCH 25, 2021

To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand. Meanwhile, roughly 20% read blog posts for the sake of entertainment. Do Blog Posts Lead to Purchases?

Shoppers 145

Shoppers Energy eBook Entertainment 145

Rock Content

NOVEMBER 12, 2020

You already know that videos are a very relevant part of a Digital Marketing strategy, right? Studies show that 72% of consumers prefer to watch a video to learn about a service or product instead of reading a text. For the coming years, it is expected that 80% of all online traffic will focus on videos.

Digital Marketing 59

Digital Marketing Marketing Strategy Marketers Marketing 59