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13 Businesses With Brilliant Global Marketing Strategies

Hubspot Marketing

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

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Marketers are reimagining their event strategies

Martech

.” In a new report , “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that 65% believe event marketing “will mature to align all events — virtual, in-person, and hybrid — to marketing outcomes. Virtual is here to stay.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

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2016 Marketing Events That Will Shine as Bright as Gold

Adobe Experience Cloud Blog

Pan for Marketing Gold. So, how does my gold panning experience relate to you, my fellow marketers? I encourage you to think about your marketing programs—and specifically in this case, your marketing events program—in the same way that one would pan for gold. You then move onto another spot and try again.

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Prepare For the Post-COVID Marketing with These 5 Trends

Pam Didner

What are the trends that we, as marketers, need to be aware of to proactively prepare for the post-Covid marketing era and the transition period? Here are the five trends that marketers need to be aware of to plan and adjust accordingly. The event industry will have a strong comeback in the near future. So, what’s next?