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Perplexity AI: Exploring AI-powered search beyond Google

Search Engine Land

While many language models now offer some insight into their sources, prominently featuring them allows users to understand the response better and explore further if desired. This is critical for two big reasons: It provides valuable insight into the reasoning behind the answer.

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GA4 updates explorations date range, data retention settings

Search Engine Land

Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now display data from the last 28 days from when you opened the exploration, not from when you initially created it. What is an Exploration?

Analytics 109
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Exploring Meridian, Google’s new open-source marketing mix model

Search Engine Land

This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools.

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Exploring programmatic SEO: Real-world examples and insights

Search Engine Land

In this article, I’ll explore specific programmatic SEO examples and how they rank in search. As you explore the possibilities of programmatic SEO, remember the importance of diligent research and effective content creation. With the right approach, programmatic SEO can be a valuable addition to your digital marketing toolkit.

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7 Trends in ESG: What PR Pros Need to Know in 2023

This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations.

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GA4 path exploration report: 3 ways to uncover website roadblocks

Search Engine Land

This article explores how you can use GA4’s path exploration report to help remove website roadblocks for your users. On the left, click Explore. At the top of the screen, select the Path exploration template. On the left, click Explore. Choose a blank exploration. On the left, click Explore.

Analytics 109
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Exploring the Creator Economy: Opportunities and Challenges for Marketers

Rock Content

The post Exploring the Creator Economy: Opportunities and Challenges for Marketers appeared first on Rock Content. Meet some of the best and brightest writers, SEO experts, designers, and content creators from today’s creator economy when you sign up for your free 14-day WriterAccess trial today!

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Explore the ZoomInfo Playbook to find activities that align with your goals, set up your workflows, and add them to your GTM motions. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. Get ready to unlock your team’s full potential with ZoomInfo Plays today.

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Supercharge Your ESG Content This Libra Season

In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines?

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How to Overcome the Pain Points of Your CRM

Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: Conquering the most difficult pain points in your CRM. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

This exclusive webinar with Ryan Bryers will explore the pivotal role of cloud solutions in driving innovation and how they improves the pace, reliability, and predictability of solutions supported by automation. With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

This talk will also explore how retail tech can not only enhance the entire customer experience, but can ultimately lead to reduced associate burnout, powerful and effective leadership, and stronger, more outcome-driven teams.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Explore the keys to increasing your measurable results, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates! Join Neal Boornazian and Nancy Harhut in this exclusive session to discover several proven, actionable strategies to leverage behavioral science in your direct mail today!

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector.

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.