Remove Fashion Remove Gen Z Remove New Technology
article thumbnail

How live social shopping is driving brand results

Sprout Social

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? What is live social shopping? or Can you show how it looks with heels?

article thumbnail

Still human: Why consumer closeness matters in an AI-driven world

Martech

For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. However, like all other generations, Gen Z isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How marketers are preparing for the future of in-game ads

Martech

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech! In your inbox.

article thumbnail

How to join the Metaverse: The complete guide for your brand

Sprout Social

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Metaverses offer an entirely new experience for users to socialize, play games, work and even make purchases.

article thumbnail

17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials.

article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

For example, clothing retailer ASOS used augmented reality to digitally fit hundreds of designs onto models during the pandemic, successfully avoiding in-person fashion shows. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread.

article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

A survey found that Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Here’s an overview of some of the most significant AI advancements, news and developments in 2023: Amazon Amazon rolled out enhanced AI capabilities to help advertisers create better product listings in September.