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How to Build a Data-Driven Influencer Marketing Strategy?

OnPassive Marketing

Influencer marketing strategy is undoubtedly one of the most popular marketing strategies used by most businesses in recent times. When brands or marketing agencies form a partnership with someone with clout and followers across multiple platforms, this is known as influencer marketing.

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An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

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Digital Marketing Trends You Need to Know About to Stay Ahead of the Game

TechWyse

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement. Improves ROI by lowering ad waste.

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How to Dramatically Increase Your Revenue with Nano and Micro-influencers

Hubspot Marketing

In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts. You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing?

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

It allows you to share your brand story, showcase your products, and ensure a good user experience (UX). Create a Great User Experience Intuitive navigation and clear calls to action (CTAs) guide visitors through your website. And how you can use them to create an effective small business marketing plan.

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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Leverage email marketing.

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