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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

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AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]

Hubspot Marketing

Use Cases for AR and VR AR vs. VR: Which Is More Effective for Marketing What is augmented reality (AR)? Augmented reality (AR) layers virtual elements on top of a real-world scene, allowing users to exist in the space they’re physically in but benefit from the augmented elements in their experience. What is virtual reality (VR)?

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Digital Marketing Trends You Need to Know About to Stay Ahead of the Game

TechWyse

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement. Improves ROI by lowering ad waste.

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How to Build a Data-Driven Influencer Marketing Strategy?

OnPassive Marketing

Because social media has ushered in the age of user-generated content, featuring ‘classic ads,’ in which polished models and sets try to entice us to buy one thing, is outdated now. Peer reviews and opinions are now far more powerful than corporate marketing campaigns. Choose The Appropriate Platform. Conclusion.

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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot Marketing

Additionally, you'll want to calculate market penetration before moving forward with any plans to expand. If you're hoping to expand your current product line to generate more revenue from existing customers, make sure your intended expansion will be warmly received. Step 3: Create Your Marketing Plan.

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How to Dramatically Increase Your Revenue with Nano and Micro-influencers

Hubspot Marketing

You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Here’s what you need to know. What are micro- and nano-influencers? Ivory Ella isn’t an outlier.

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How To Get More Likes on Facebook: 8 Easy Tips

Hootsuite

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Lots of factors go into the box, and a user’s feed comes out.