Remove Fashion Remove Market Segmentation Remove Place Remove User-Generated
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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. So, why should we begin asking questions about our use of generations now? These are: Generational categories are not scientifically defined.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value.

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How CDPs help marketing teams drive growth and efficiency

Use Insider

A customer data platform (CDP) is software that takes customer data scattered across disparate sources and brings it together in one place. It’s particularly useful for marketing teams that use many different systems and channels to talk to customers. What’s a customer data platform (CDP)? Customer support and live chat tools.

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How to get a 360-degree customer view & scale personalization

Use Insider

A 360-degree customer view is a collection of all your customer data in one place. It allows organizations to track all customer interactions in one place and form a complete picture of the customer by aggregating all relevant data, like contact information, survey responses, purchase histories, and much more.

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The essential guide to Snapchat for business

Sprout Social

Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Active users tend to spend 30 minutes on the app. 78% of users are young (18-24) and almost 70% are female. Young people are a valuable market. Getting started.

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How to create a personalized customer experience (in 5 steps)

Use Insider

With your data in place, you can zoom out for a high-level view of your entire customer base. For example, the screenshot below shows an Audience Analytics dashboard in Insider with information about the number of known and unknown users, their reachability per channel, and more. Survey answers, CRM IDs, and much more.

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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. Instagram users have confidence in the influencers they follow. Whatever your niche on Instagram—fashion, food, fitness, even yachts — partnering with a relevant brand shows that you know your stuff.

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