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Why edge cases matter in marketing strategy

Martech

An action takes place in an environment you didn’t plan for. Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. The thing is, sometimes those “cracks” are actually opportunities or market segments you’re missing. But that was too old-fashioned. We camped anyway.

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How to scale personalization efforts with data-driven marketing

Martech

Moving from assumption-based marketing to data-driven marketing is no simple task. But, with the right strategies in place, marketers will have a much easier time adjusting their campaigns. Adopt data-driven marketing strategies. Then you’re able to orchestrate those audiences in an automated fashion.”.

Transform 121
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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

Ritson concludes, “It’s time to leave this lazy approach to segmentation behind.” While you’re reviewing your assumptions about market segmentation, you may also want to tackle another tough question: “What is user-generated content?” What can I add? What is user-generated content? And they can find it all on YouTube.”

Gen Z 98
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More Than a Name: 13 Ways Marketers Personalize Emails

Litmus

Segmentation based on behavior . If relevancy is the reason personalized emails work, then it makes sense that so many email marketers segment their list and customize emails based on customer behavior. You can also learn about users the old-fashioned way by simply asking their preference s.

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Influencer Marketing in 2020: a guide on how to use this strategy

Rock Content

This impact is possible because influencers are relevant people within specific segments. What places influencing at this level is a previous work of audience building. Market segments. Companies from different market segments are looking for results with this marketing strategy.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Now, we’ll subtract our marketing spend ($100) from gross sales ($250). ” you’re thinking. You can use them to calculate and track your marketing ROI benchmarks in one place. Try it free today.

Promotion 113
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How to categorize customer data for actionable insights

Martech

More targeted and personalized marketing. Effective market segmentation. Often, a company’s audience is not monolithic, so demographic information can be used to create different segments within an overall market. They develop and target specific products for these market segments.

Customer 116