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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. So, why should we begin asking questions about our use of generations now? These are: Generational categories are not scientifically defined.

Gen Z 94
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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52
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9 Ways on How to Make Money On Instagram

Jeff Bullas

Nowadays, it has evolved into a massive social media platform with over a billion active users. Today, Instagram ranks 7 th on the list of the Top 15 Most Popular Social Networking Sites with over 100 million unique monthly users and over 300 million active users posting photos and videos every day.

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3 Ways to Make Your Brand Fashionable

Adobe Experience Cloud Blog

Aside from demonstrating that you value them (with great customer service and a product or service that delivers), to build a lasting, memorable and fashionable brand you need to: 1) surround your customer with examples of success, 2) create content that supports their experience, and 3) deliver it wherever they are. Overnight shipping?

Fashion 91
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Ana Mourão: Spotlight on the expert

Martech

Q: You did a bachelor’s in economics and then — fashion marketing? My role there was digital marketing and ecommerce, even though the ecommerce piece was a very limited presence because 3M is a B2B company — but they had some products that were more geared to the end user that we could have in our little Brazilian ecommerce store.

CRM 99
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Metaverse examples: The brands to watch across industries

Sprout Social

After scanning the code, users are prompted to take a selfie, which is placed on a digital soccer ball. With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse. MFC founded and hosted the first Metaverse Fashion Week. Macys Thanksgiving ?