Martech

JULY 26, 2021

But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. Well, good, old fashioned keyword research, of course.

CMO 106

CMO Whitepaper Shoppers Fashion 106

Base.ai

DECEMBER 29, 2020

How you decide to track these will depend largely on the resources at your disposal, but where there’s a will, there’s a way for every advocate marketer: The Good Old Fashioned Spreadsheet: Whether you’re an Excel purist or a Google Sheet freak, you can track key metrics with relatively little effort in a spreadsheet.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. Cold Calling: Making Connections the Old-Fashioned Way Cold calling may seem like a relic of the past, but it can still be an effective lead-generation tactic when used strategically. They are often gated behind a lead capture form.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Duct Tape Marketing

MARCH 22, 2017

This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Unlike traditional e-mail service providers or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. Klaviyo is truly a game changer.

Non-Profit 33

Non-Profit Whitepaper Fashion Place 33