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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Alternative financing. This is the key to inbound marketing that performs. Fintech marketing should do more than entice and tantalize — it must educate. However, you must ensure there’s a strategy in place. B2B fintech marketing. AI in fintech market. Alternative lending. Neo-banking.

Transform 110
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How to Manage a Marketing Budget Efficiently: 4 Helpful Tools

Rock Content

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.

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The Ultimate Collection of 200+ Best Free Content Marketing Templates

Hubspot Marketing

Below, you’ll find several helpful templates to jumpstart your content marketing strategy. Content Marketing Planning Template. You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations. But how do you get started? Not a problem.

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5 Demand Generation Trends for 2022

Kuno Creative

Meanwhile, when it comes to ranking websites related to health and finance, Google has placed an increased emphasis on expertise, authoritativeness and trustworthiness (or EAT for short). This update, along with the removal of several detailed targeting categories, has limited a business’ ability to retarget website visitors with ads.

Finance 52
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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

Salary often relates to influence, leading many to think CMOs are losing their place among leadership. Marketing and technology actually have synergies, so companies should really invest in both. Their peers in technology and finance, however, saw salary increases. Around 70% of marketers are investing in content marketing.

CMO 118
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Top 7 Sprout Social Competitors & Alternatives [Comparison]

Hootsuite

Maybe this sounds boring, but it’s important, especially if you work in an industry like finance or healthcare! The centralized platform allows social media managers to juggle multiple social media accounts in one place. Good for: Content marketers and bloggers, inbound marketing agencies, and small businesses who already use Hubspot.

Price 77
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What are Influencers: Types, Examples & How Much They Make

Neil Patel

How do influencers assist with your inbound marketing ? Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field. Who Uses Influencer Marketing? Modern-day consumers are blind to billboards and deaf to commercials. Blogger Outreach.

Fashion 133