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How to Manage a Marketing Budget Efficiently: 4 Helpful Tools

Rock Content

Understand our target market Before you can decide which types of marketing should receive priority when setting your marketing budget, you need intimate knowledge of who you’re marketing to. Examples include blog posts, ebooks, SEO content, and video marketing content.

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What is market segmentation and why is it so important?

Use Insider

Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. By identifying and targeting specific segments, businesses can tailor their products, services, and marketing efforts better to meet the needs and preferences of their target audience.

Insiders

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What are Influencers: Types, Examples & How Much They Make

Neil Patel

They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following.

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Creating a Strong Online Presence for Marketing Success

Duct Tape Marketing

An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. It’s also vital for inbound marketing, because quality online content will help attract customers even if they haven’t heard of your brand. Search engine optimization.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Email Marketing by Constant Contact.

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Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Hubspot Marketing

Unlike a traditional product with a single purchase point, customers pay for SaaS solutions monthly or yearly. As a result, traditional and SaaS marketing have differing aims. A traditional marketing plan aims to convert prospects into buyers who purchase product(s) in a single transaction. Measure your progress.

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How to Develop a Content Strategy (with Examples)

Marketing Insider Group

Which words or phrases should be used consistently to refer to specific products or buyers and which should always be avoided (like cliches or outdated terms)? The Content Marketing Institute recently created this helpful content brainstorming guide with techniques to help you feel inspired and get more creative with your teams.