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How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

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Top 6 Types of Content Writers You Need To Grow Your Business

Rock Content

Outstanding products and excellent customer service are no longer enough to help a business succeed. Their primary job is crafting compelling written content designed to market a product or otherwise interest an audience in a brand. Ready to scale your content production efforts to the next level?

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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

(For example, twice as many companies now compete on customer experience than price or product.) Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place.

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The Schedule and Strategy I Used to Gain 13K+ TikTok Followers and 1M+ Organic Impressions in Just a Few Weeks

Buffer Marketing

Coming from the world of finance, I don’t have a background in content creation, and I wouldn’t even consider myself a particularly creative person. And yet, I had a hunch that my company— Tandem , an app that helps couples manage their shared finances—could connect with new users on the platform.

Finance 89
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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships. Just think about where marketing sat five years ago. The Future of Marketing: CMOs are Paving the Way.

CMO 135
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

It’s a good idea to calculate your marketing ROI based on your gross profit for your product or service, not your gross revenue. This number will include everything it costs to produce your products. Total revenue: Sales generated by your marketing campaign (such as product purchases). True conversion rate =.

Promotion 113